Category: Social Marketing

8 Steps to Profitable Social Media Marketing

Social media marketing used to be all about the “likes.”  Unfortunately for dealerships and other small businesses, it has become far more complicated and time consuming to execute with any

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Social Ads: Choose Your Channel, Don't Blow Your Budget

Facebook established itself as the king of social media as it grew exponentially over the last 7 years. However, as time passes, more and more social networks threaten Facebook’s share

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The Mystery of Facebook Ad ROI for Dealerships

While it has been clear that car shoppers, the buying cycle, and the entire auto industry have changed, what hasn’t been as clear or easy to measure is whether all

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Is Your Facebook Marketing on Target?

One of the hardest aspects of social media marketing is determining whether your investment is paying off. Luckily, there are some tools to help make your Facebook marketing more effective.

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Pinterest – Not Just Recipes and Craft Projects

Still not seeing how pins of recipes, fashion, or home decor can help drive your dealership business? Meet the new Pinterest user – the car enthusiast. While female users still

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Four Tips for Likeable Facebook Advertising

According to Facebook, 16 million local business pages had been created as of May 2013, which is a 100 percent increase since June 2012. Follow these four tips for Facebook

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The 10 Commandments of the Facebook Hashtag

Use it in real-time marketing. People can now follow events as they happen on Facebook as they could on Twitter. Be part of the conversation. #Donotmakeyourpostonelonghashtag. See. Reading that was

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Four Questions to Improve Your Social Media Strategy

If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65%

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3 Keys to Better Content Marketing

According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how

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The Do’s And Don’ts of Facebook Marketing

  With nearly 700 million active users on Facebook, it’s no surprise that you and your dealership should be using Facebook as one of your marketing channels. But do you

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