Category: Social Media

The 36 Rules of Social Media – Infographic

We talk a lot about social media marketing – and so does everyone else. How often should you post? What time should you post? Image, video, or just text? How

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7 Steps to Twitter Q&A Success

You’ve seen your favorite celebrities featured in Q&As on Twitter. You watched hundreds of fans engage with them and ask questions. You wondered if you could use a Twitter Q&A

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3 Necessary Steps to Real Social Media Communication

Assumptions can be dangerous, but I’m going to assume your dealership is “active” on social media by now. But is being “active” enough? To most, active means you update your

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The Mystery of Facebook Ad ROI for Dealerships

While it has been clear that car shoppers, the buying cycle, and the entire auto industry have changed, what hasn’t been as clear or easy to measure is whether all

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Pinterest – Not Just Recipes and Craft Projects

Still not seeing how pins of recipes, fashion, or home decor can help drive your dealership business? Meet the new Pinterest user – the car enthusiast. While female users still

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Four Tips for Likeable Facebook Advertising

According to Facebook, 16 million local business pages had been created as of May 2013, which is a 100 percent increase since June 2012. Follow these four tips for Facebook

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The #Hashtag Effect on Facebook Marketing

When Facebook integrated hashtagging into the platform a few months ago, we promised to keep you posted on changes in functionality and usage. Turns out, there isn’t much to report.

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The 10 Commandments of the Facebook Hashtag

Use it in real-time marketing. People can now follow events as they happen on Facebook as they could on Twitter. Be part of the conversation. #Donotmakeyourpostonelonghashtag. See. Reading that was

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Is Social Advertising a Waste?

If social media sites such as Facebook, Twitter, and YouTube are not direct sales channels, then why should you spend your time and money on them? Two words: Social Advertising.

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Four Questions to Improve Your Social Media Strategy

If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65%

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