Category: Social Media

Make it Snappy: How to Use Snapchat Context Cards for Dealership Marketing

Snapchat is fast becoming one of the most popular apps in the world with an average of 178 million daily users. This puts it not far behind Instagram and Twitter,

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How to Face the Latest Facebook Update

Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the

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What Goes Around: The Cycle of Social Media

Think back to your elementary school days. Along with a lot of other things you learned in science class, you can probably picture the water cycle: Rain falls, filling lakes

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The 36 Rules of Social Media – Infographic

We talk a lot about social media marketing – and so does everyone else. How often should you post? What time should you post? Image, video, or just text? How

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7 Steps to Twitter Q&A Success

You’ve seen your favorite celebrities featured in Q&As on Twitter. You watched hundreds of fans engage with them and ask questions. You wondered if you could use a Twitter Q&A

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3 Necessary Steps to Real Social Media Communication

Assumptions can be dangerous, but I’m going to assume your dealership is “active” on social media by now. But is being “active” enough? To most, active means you update your

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The Mystery of Facebook Ad ROI for Dealerships

While it has been clear that car shoppers, the buying cycle, and the entire auto industry have changed, what hasn’t been as clear or easy to measure is whether all

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Pinterest – Not Just Recipes and Craft Projects

Still not seeing how pins of recipes, fashion, or home decor can help drive your dealership business? Meet the new Pinterest user – the car enthusiast. While female users still

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Four Tips for Likeable Facebook Advertising

According to Facebook, 16 million local business pages had been created as of May 2013, which is a 100 percent increase since June 2012. Follow these four tips for Facebook

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The #Hashtag Effect on Facebook Marketing

When Facebook integrated hashtagging into the platform a few months ago, we promised to keep you posted on changes in functionality and usage. Turns out, there isn’t much to report.

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