Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the customer traffic. But why not try to make parts and accessories your hottest department, inside or outside the four walls of your dealership? Here are [...]
If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at Naked Lime, explains in the June 2012 edition of Dealer Marketing Magazine, your website is an equally important tool in helping your dealership’s service department [...]
How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could be wasting money and frustrating your customers to the point they no longer want to do business with you. So how good is the data [...]
Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number 2. Pay attention to all discussions involving your dealership. There is nothing trivial. These are [...]
Think Social Media is just for college kids and people trying to plan their 30 year high school reunion? Think again… Facebook and Twitter are more than a place to spy on an old flame or keep up with your kid’s ever-growing social life. You may not sell any cars directly off Facebook or Twitter, [...]