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Category Archives: Servicing Your Customer
Is Your Marketing Helping You Lose Customers?
How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could be wasting money and frustrating your customers to the point … Continue reading
Posted in Digital Dealer, Servicing Your Customer, Social Marketing, Website Solutions
Tagged data, dealer, dealership, DMS, market, marketing, web, Web Solutions
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8 Rules of Reputation Management
Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number … Continue reading
Posted in Reputation Management, Servicing Your Customer
Tagged automobile, car dealers, dealership, digital, online, Reputation Management, Reviews
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Tweet What?
Think Social Media is just for college kids and people trying to plan their 30 year high school reunion? Think again… Facebook and Twitter are more than a place to spy on an old flame or keep up with your … Continue reading
Posted in CRM, Everything SEO & SEM, Servicing Your Customer, Social Marketing, Social Media
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Tips to Implement New Technology
Technology plays an ever-increasing role in automotive retailing. Database mining, digital marketing, mobile marketing, and click-to-chat are some of the newer technology solutions that are available today to help dealerships reach, attract, and retain more customers. However, it’s important to … Continue reading
Posted in Conversion Optimization, CRM, Servicing Your Customer
Tagged chat, CRM, Customer Service, technology, training
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4 Reasons Your Website Needs Video
The use of video is growing at an explosive pace. Consumers are watching 2 billion videos a day on YouTube alone. The popularity of video on the web is only increasing; according to CNET News, 77% of all U.S. Internet … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Servicing Your Customer, Social Marketing
Tagged car videos, Video
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Get More Service Business Using Your Website
Is it really important for dealerships to concentrate some of their online marketing efforts on service? Of course it is! Did you know that 79% of car shoppers are using search engines to research dealerships1 and 40% of referrals to … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM, Servicing Your Customer
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Digital Dealer Rookie Ready for More
Although I’ve been in the Web and digital space for a few years now, I’ve never had the chance to experience a conference like Digital Dealer. Last week, this rookie took on Digital Dealer 10 and came away impressed and … Continue reading
Posted in Digital Dealer, Servicing Your Customer, Website Solutions
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Driving Retention and Service Profits at Digital Dealer
Rob Leary will be will be speaking at the 10th Digital Dealer Conference and Exposition in Orlando, FL, April 19th -21st. Rob will be speaking about driving retention and profits in the service department. Presentation Title: Five Guaranteed Strategies for … Continue reading
Posted in Conversion Optimization, Digital Dealer, Servicing Your Customer, Website Solutions
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Expanding Your Digital Footprint at Digital Dealer
Reynolds Web Solutions’ own Nicole Case will be speaking at the 10th Digital Dealer Conference and Exposition in Orlando, FL, April 19th -21st. Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Digital Dealer, Everything SEO & SEM, Mobile Marketing, Reputation Management, Servicing Your Customer, Social Marketing, Website Solutions
Tagged Digital Dealer Conference, Digital Footprint, digital marketing, Nicole Case, Presentation, Website Solutions
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A Rich Online Experience Boosts Service Profit and Increases Returning Customers
There are three main things your website should do to create a customer experience that will build relationships with your dealership and encourage repeat business. Continue reading