Category: Targeted Marketing

It’s 2017 and Email Marketing STILL Isn’t Dead

There’s no more natural time than the start of a new year to review your dealership’s past marketing strategies and plan what comes next. With all the digital channels now

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Disrupt the Cycle, Part 3: Making the Best Offer

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

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Disrupt the Cycle, Part 2: Limited Service Defection

Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a

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Disrupt the Cycle, Part 1: Reduced Brand Defection

Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start

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5 Reasons Smart Dealers Need Smart Email Marketing

Let's just address the elephant in the room: Email marketing gets a bad rap. People set up throw-away email addresses so they don't have to give marketers their real ones.

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Selling in the Service Drive: A Dealer Success Story

The service drive is often overlooked as a lead generator for new car sales. See what one Internet Manager had to say about the difference XtreamService made in his dealership. Dear Naked

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Ten Tips for Sending Emails They Can't Wait to Open

Did you know that consumers who receive email offers spend 83% more when shopping? Email marketing is a cost-effective, trackable way to send your dealership's messages to customers and prospects.

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Sales or Sanctions: What Do You Get From Your Dealership Advertising?

Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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4 Secrets to Proactive Dealership Marketing

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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3 Keys to Increased Email Engagement

How do you inspire your email audience to take action? It’s a tough question, made tougher by recent research on email subscriber engagement – or rather, the serious lack of

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