Category: Targeted Marketing

For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Direct Mail Takes Viral Marketing Offline

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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Data Makes the Difference: How Past Customers Predict Future Car Sales

No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Dealership Story: Marketing Success with eNewsletters

As one of Naked Lime's newer dealer services, our eNewsletters are sometimes overlooked as a valuable marketing tool. Not by this dealership. Once you read their experience, we don't think you'll overlook eNewsletters anymore,

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The Real State of Email Marketing – Infographic

Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is

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Digital Strategy Series: Uncovering Leads in Your Own Data

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

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How Old-School Mail Marketing Survives the Internet Age

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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The 5 Ws of Successful Direct Mail Marketing

Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So

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