Category: Targeted Marketing

Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Dealership Story: Marketing Success with eNewsletters

As one of Naked Lime's newer dealer services, our eNewsletters are sometimes overlooked as a valuable marketing tool. Not by this dealership. Once you read their experience, we don't think you'll overlook eNewsletters anymore,

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The Real State of Email Marketing – Infographic

Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is

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Digital Strategy Series: Uncovering Leads in Your Own Data

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

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How Old-School Mail Marketing Survives the Internet Age

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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The 5 Ws of Successful Direct Mail Marketing

Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So

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Two Easy Steps to Better Email Marketing for Your Dealership

You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between

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It’s Only Junk Mail if You Use a Junk Strategy

We know more and more of the car-buying process happens online – up to 900+ digital interactions, according to Google. So you probably think I’m going to tell you to

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It’s 2017 and Email Marketing STILL Isn’t Dead

There’s no more natural time than the start of a new year to review your dealership’s past marketing strategies and plan what comes next. With all the digital channels now

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Disrupt the Cycle, Part 3: Making the Best Offer

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

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