Category: Direct Mail Marketing

Data-driven Direct Mail is Direct Mail Done Right

Everywhere you look, someone is talking about data. But what does big data really mean for your dealership? A lot, but only when it drives a strategy that can help

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Secrets for Success with OEM Direct Mail

Many dealers feel stuck with their OEM-mandated direct mail program. Or, maybe they’re not quite ready to give up on it, even though it’s still not producing the results they’d

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The Thrill of the Chase

When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his

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