Category: Email Marketing

5 Reasons Smart Dealers Need Smart Email Marketing

Let's just address the elephant in the room: Email marketing gets a bad rap. People set up throw-away email addresses so they don't have to give marketers their real ones.

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Five Words that Work Magic on Email Open Rates

The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than

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Mystery-Shopping Dealership Email Marketing

You just finished a sale with a brand new customer. She leaves your dealership happy to own a new vehicle. But if your dealership sends her irrelevant automated messages, spam

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The Most Important Email Marketing Stats for 2014

Litmus, guru of email testing and analytics, recently shared their findings about the new directions email took in 2013. While some of the shifts were minor, the continued rise of

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Email Marketing: Here to Stay or Fading Away?

With all the emphasis on what social media can do for a business, you’d think email marketing is dead. But, you’d be wrong. Good, old-fashioned retail emails still have consumers

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It Happened to Us: True Story of Bad Email Marketing

Have you ever spent a lot of time with someone, grown to know and trust him, believed you had built a really special bond, only to have him do something

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The Thrill of the Chase

When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his

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Gmail Tabs: Email Marketing Friend or Foe?

You know why I love Google? You might think it’s because they help me find stuff. Or because of that fun little doodle they occasionally amuse us with. But you

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Cheap Data Is Not Cheap

Prospecting is valuable and an important part of your sales process, but what if we told you that it’s just as important, if not more, to first take a look

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Target Your Market and Get Results with Naked Lime

We can talk all day about how awesome Naked Lime is, with our brilliant specialists and our superior services, but why would you believe us without proof? So here it

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