Category: Targeted Marketing

Sales or Sanctions: What Do You Get From Your Dealership Advertising?

Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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4 Secrets to Proactive Dealership Marketing

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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3 Keys to Increased Email Engagement

How do you inspire your email audience to take action? It’s a tough question, made tougher by recent research on email subscriber engagement – or rather, the serious lack of

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Make the Switch from Reactive Marketer to Proactive Mind Reader

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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A Better Digital Marketing Playbook, Part 2: The Right Message Matters

Our last post on digital marketing playbook problems talked a little about the Zero Moment of Truth and the issues – and opportunities – it can cause dealers. Some dealers

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Length of Ownership and Loyalty: How Long Is Too Long?

They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that

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A Better Digital Marketing Playbook, Part 1: The Right Data Matters

Once upon a time, Google introduced the world to the Zero Moment of Truth, or ZMOT. ZMOT is more than a fun acronym. It symbolizes each and every digital interaction

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Five Words that Work Magic on Email Open Rates

The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than

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Mystery-Shopping Dealership Email Marketing

You just finished a sale with a brand new customer. She leaves your dealership happy to own a new vehicle. But if your dealership sends her irrelevant automated messages, spam

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It's Common Sense – Follow the Leads that Convert

  In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers

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