Category: Web

Google Chrome Security Changes: Don’t Panic

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

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How to Market Like a Mind Reader

For just a moment, step into the shoes of a hypothetical dealership customer. You receive an email from a local dealer featuring an enticing promo – an attractive lease offer,

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404 Errors: Finding New Opportunities on “Not Found” Site Pages

What sits at the center of your whole digital marketing strategy? All the SEO, targeted marketing, and reputation management lead back to where? Your website. It’s all about attractive site

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How to Sell More Cars: Make Shopping Easy

Car shoppers start their research and enter the purchasing cycle when they want to, not when a dealer tells them it's time. No matter where consumers start their buying journey, they are

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Your Dealership Website: Under-used Sales Tool or Valuable Virtual Showroom?

We don’t just think a growing number of customers prefer most of the car buying experience to happen online – we know they do, and we’ve known that for a while

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Case Study: How ShowroomMagnet Turns Web Leads Into Sales

The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they

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Breaking Down Barriers to Digital Car Sales

Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.

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Fix Your Dealership's Service Marketing: Part 5

Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up

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Fix Your Dealership's Service Marketing: Part 4

The last post in our Service Marketing series asked you to walk through your dealership's online service appointment process to experience it as a customer. Now we're going to ask you

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Fix Your Dealership's Service Marketing: Part 3

Welcome to the third installment in our Service Marketing series. So far we've talked about how to make sure customers can find your dealership and give them a reason and a way

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