Category: Car Dealer Web Sites

Real Car Shots or Stock Vehicle Photos – Which Perform Better?

For years you have probably thought that it is vital to the success of your dealership website to have real pictures of every car on your lot. What if I

Continue Reading

Make Your Dealership a Tech Support Hero

According to Nielsen, more than two-thirds (67%) of mobile subscribers in the U.S. now own smartphones. While that might not seem directly related to the automotive industry, our reliance on and

Continue Reading

Word of the Year (The One Dealerships Should Know)

Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also

Continue Reading

Would You Buy a Car From You?

Have you ever considered going through the vehicle sales cycle, from beginning to end, to see whether your dealership processes are working like you want them to? It’s time to

Continue Reading

New Study: Less Time Shopping, More Done Online

Your dealership’s online presence just became even more important in light of the results of a new Polk study. The 2013 Polk Automotive Buyer Influence Study found that while people

Continue Reading

Touch-Friendly Website Design Tips from Naked Lime Web

It is predicted that within the next year, web traffic from mobile devices will overtake desktop traffic. What do most of today’s mobile devices have in common? Touch screens. Touch

Continue Reading

Small Site Changes for Big Lead Conversions

With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the

Continue Reading

What is A Frame

A frame-in is a URL that a third party company (not an application that Naked Lime Web created) sends to Naked Lime to “plug in” to your dealership website. Think

Continue Reading

Mobile Websites: More Important Now Than Ever

According to Google, 9 out of 10 cell phone searches result in an action such as a purchase or visiting a business. In other words, a strong mobile site is more important than you think.

Continue Reading

5 More Ways to Keep your Dealership Website Content Fresh and Inviting

In an earlier article, I offered “5 Ways to Keep Your Dealership Website Content Fresh and Inviting,” including dealership contact information, dealership news, inventory listings, information about future vehicle models,

Continue Reading
View More