Category: Car Dealer Web Sites

4 Easy Tips to Maximize Your Website Content and Engage Your Customers

The majority of shoppers want to quickly and easily find the highest quality item for the lowest price. That’s why when most people shop for an item these days, their

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Cater to Customer Attention Spans

We live in a world of instant gratification, and nowhere is that more amplified than online. The average person’s attention span when online is quite short, and the most successful

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5 Ways to Keep Your Dealership Website Content Fresh and Inviting

In the eyes of consumers, your website is a digital window into your entire dealership – from the showroom to the service drive and parts counter. When consumers look through

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Dealership Websites: Not Just for Car Sales Anymore

If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at

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Videos – They Really are THAT Important

Just a short while ago, the country celebrated Memorial Day, and, around here at least, almost every dealership was running a Memorial Day special. Most dealers were using short, 30-second

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Al Carl on Myths and Truths about Digital Marketing

Want to know more about the myths and truths about automotive digital marketing? Al Carl, digital marketing manager for Naked Lime, recently offered his thoughts on this topic in the

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Google’s Penguin Update 1.1 and What it Means to You

Did you miss the announcement about Google’s latest algorithm updates, dubbed Penguin? If you did, your website’s search ranking might have changed – for better or for worse – because

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Pop Ups: There's a Time and Place

  Are you trying to get more leads and advertise your specials using online pop ups?  Make sure you weigh the pros and cons of pop ups before you decide

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Keep Your Content Fresh

With all of the social media options available today, businesses often feel pressured to create a swarm of media accounts. But, “more” does not always mean “better.” With Facebook, Twitter,

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Don't Forget Your Bread and Butter

By bread and butter, we are referring to the basics of your website- inventory and services.  People typically visit your website because of a product or service your dealership offers. 

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