Category: Conversion Optimization

Congratulations to Two Web Customers

Congratulations are in order! Two of our Web customers were winners in Dataium.com’s performance award program for the month of July. The awards recognize auto dealerships and their website providers

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Is your Marketing Wasted? Part 1

Are you and your employees unknowingly sabotaging your marketing efforts? It was once said that “Half the money I spend on advertising is wasted; the trouble is, I don't know

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4 Reasons Your Website Needs Video

The use of video is growing at an explosive pace. Consumers are watching 2 billion videos a day on YouTube alone. The popularity of video on the web is only

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The Cost of Fake Online Dealer Reviews

I recently came across an online discussion around an outsource and freelance job site adding a posting looking for bodies to post reviews from multiple IP addresses. While we all

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Mobile Marketing and Your Dealership: The Next Step

Mobile devices including Smartphones and tablets are altering consumer habits at an exponential rate.  In fact, Smartphone ownership increased a whopping 60% versus a year ago. According to Gartner, mobile

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Cookie Cutter Paid Search Campaigns?

Some of our team members were shocked by some recent paid search results provided by a well-known paid search provider. We ran a search for a Chevy Cruze in our

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Websites prove their value

In pretty much any business, the proof is in the pudding. A web vendors products' value boils down to whether or not the return on investment is worth the risk

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Get More Service Business Using Your Website

Is it really important for dealerships to concentrate some of their online marketing efforts on service? Of course it is!  Did you know that 79% of car shoppers are using

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Is your website provider holding your mobile redirect hostage?

In recent years, we've seen the importance of having a mobile website increase at a very rapid rate for auto dealers. Consumers are constantly on the move and in 2010,

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Every Customer is an Internet Customer

All too often, dealerships separate the digital marketing aspects of their business. Our industry has drilled in and reinforced the concept of an “internet department” for as many years as

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