Category: Web

Fix Your Dealership's Service Marketing: Part 2

Pat Horne, Director of Product Planning for Naked Lime, recently contributed an article to Fixed Ops magazine to help dealers improve their service marketing. The bottom line: to provide the best

Continue Reading

Everything You Need to Prepare for Mobilegeddon

In case you haven’t heard, Google is shaking up online search again next week. If you want people to find your dealership when they’re searching online for the best sale

Continue Reading

Google Speaks – Why You Need a Mobile Website

Google sent a message earlier this month to websites that aren’t mobile friendly: Soon mobile-friendly websites could rank higher in search results than websites optimized only for desktop viewing. But

Continue Reading

Aptus Websites by Naked Lime Wins Automotive Website Award

While we were enjoying beautiful San Francisco on the eve of this year’s NADA conference, we had the pleasure of attending the Automotive Website Awards held by PCG Consulting. We

Continue Reading

One Platform. Multiple Devices. Infinite Possibilities. #ThisIsWeb

Decisions can be hard. Especially big decisions that affect the very core of your dealership business. However, we think we can make it all a little bit easier by telling

Continue Reading

Webinar: Transforming Your Digital Dealership

What do Amazon, PayPal, Google, and your dealership website have in common? They’re all sites that benefit from being tailored to deliver the best user experience through adaptive web design.

Continue Reading

Think E-Commerce is Just Shopping Carts? Expensive Mistake.

You’ve probably heard the rumbling, ongoing debate on which type of website design is best for car dealers. That question can be answered only after we identify what type of

Continue Reading

Mobile Optimization: Time to Recognize and Deliver

It wasn’t planned to be Adobe week here on the blog, but they just keep gifting us with such beautiful digital marketing information that we need to share. Last time,

Continue Reading

Real Car Shots or Stock Vehicle Photos – Which Perform Better?

For years you have probably thought that it is vital to the success of your dealership website to have real pictures of every car on your lot. What if I

Continue Reading

Make Gratitude Work for You, Part II: The Thank You Page

Our last blog post showed you how make the most of your Thank You messages. However, we would be remiss if we didn’t also address the benefits of the alternative

Continue Reading
View More