Category: Web

Aptus Websites by Naked Lime Wins Automotive Website Award

While we were enjoying beautiful San Francisco on the eve of this year’s NADA conference, we had the pleasure of attending the Automotive Website Awards held by PCG Consulting. We

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One Platform. Multiple Devices. Infinite Possibilities. #ThisIsWeb

Decisions can be hard. Especially big decisions that affect the very core of your dealership business. However, we think we can make it all a little bit easier by telling

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Webinar: Transforming Your Digital Dealership

What do Amazon, PayPal, Google, and your dealership website have in common? They’re all sites that benefit from being tailored to deliver the best user experience through adaptive web design.

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Think E-Commerce is Just Shopping Carts? Expensive Mistake.

You’ve probably heard the rumbling, ongoing debate on which type of website design is best for car dealers. That question can be answered only after we identify what type of

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Mobile Optimization: Time to Recognize and Deliver

It wasn’t planned to be Adobe week here on the blog, but they just keep gifting us with such beautiful digital marketing information that we need to share. Last time,

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Real Car Shots or Stock Vehicle Photos – Which Perform Better?

For years you have probably thought that it is vital to the success of your dealership website to have real pictures of every car on your lot. What if I

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Make Gratitude Work for You, Part II: The Thank You Page

Our last blog post showed you how make the most of your Thank You messages. However, we would be remiss if we didn’t also address the benefits of the alternative

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Everything You Wanted to Know About Mobile Marketing (And Some Things You DIDN'T!)

We keep telling you that your dealership website and your digital advertising need to be optimized for mobile users. Do you know why? Check out these interesting – and occasionally

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Make Your Dealership a Tech Support Hero

According to Nielsen, more than two-thirds (67%) of mobile subscribers in the U.S. now own smartphones. While that might not seem directly related to the automotive industry, our reliance on and

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The Most Important Email Marketing Stats for 2014

Litmus, guru of email testing and analytics, recently shared their findings about the new directions email took in 2013. While some of the shifts were minor, the continued rise of

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