Digital Advertising Strategy: Win by Building on the Basics

Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at

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How Old-School Mail Marketing Survives the Internet Age

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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In a Digital Ad Rut? Cut out the Static with Programmatic.

If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for

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Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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The 5 Ws of Successful Direct Mail Marketing

Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So

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8 Steps to Profitable Social Media Marketing

Social media marketing used to be all about the “likes.”  Unfortunately for dealerships and other small businesses, it has become far more complicated and time consuming to execute with any

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Digital Dealer 22: Sunshine and Good Vibes in Tampa

The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October

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How to Sell More Cars: Make Shopping Easy

Car shoppers start their research and enter the purchasing cycle when they want to, not when a dealer tells them it's time. No matter where consumers start their buying journey, they are

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Six Marketing Infographics to Save You from Data Overload

Who doesn't love a good marketing infographic? Infographics are no longer the newest, shiniest thing in marketing, but they still have their place. So much available, measurable marketing data can

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Two Easy Steps to Better Email Marketing for Your Dealership

You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between

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