Podcast: Adapting Daily Operations to a Rapidly Changing World

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime

Continue Reading

Podcast: Steering Your Marketing Strategy for the Road Ahead

Naked Lime Marketing’s Vice President Josh Allen was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he addresses some of dealerships’ top marketing concerns

Continue Reading

Into the Minds of Consumers: Automotive Branding

If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety

Continue Reading

Email Isn’t Just an Address – It’s Device Access

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

Continue Reading

The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

Continue Reading

Go to NADA with 20/20 Vision

It’s that time of year again. NADA 2020 is hitting Las Vegas and it’s time to get ready. You spend a large amount of time and money to plan trade

Continue Reading

In Case You Missed It: Our Best Marketing Articles of 2019

At Naked Lime, we pride ourselves on delivering valuable insights for our readers on everything digital marketing – sometimes serious, sometimes silly, but hopefully always informative. Because we want to

Continue Reading

The Best Way to Increase Dealership Sales? Know Your Service Customers.

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

Continue Reading

The BERT Update: What Did Google Do This Time?

Meet BERT, the new Bidirectional Encoder Representations from Transformers algorithm update from Google. Like all significant Google updates, BERT will have a direct impact on search engine optimization (SEO), so

Continue Reading

Holiday Marketing Part III: Hanukkah, Christmas, and the New Year

Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get

Continue Reading
View More