If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65% of social media staffers do that job on top of their other responsibilities. Managing your social media is a lot to take on. Writing press [...]
If you stay on top of the digital marketing world (and I assume you do since you are reading this blog), I can guarantee you have seen more and more articles popping up about videos. Today’s shoppers would much rather watch a 90-second video than read even a paragraph of text, let alone an entire [...]
Want to make sure you are getting the most value out of your tweets? Ever wondered which word or phrase should get the hashtag (#), or how to shorten a lengthy important message to your followers? The answers are out there. A recent study conducted by researchers at MIT and Georgia Tech allowed Twitter users [...]
According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how do you differentiate your dealership from other dealers from a content marketing standpoint? Below are a few tips: Use Social Media to Connect with Consumers [...]
With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the most from your site? One of the best ways to improve your site’s performance and generate sales is to focus on lead conversions. Lead conversion [...]