Overcoming Intimidation: The Move to Multi-channel Marketing

Many dealers think that because they have been in the business for generations, they know everything there is to know about dealership marketing. The problem with that assumption is that

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Proof in the Percentages: GM SFE Reputation Case Study

The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first

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Can't-Miss Marketing Sessions for Dealers at Fixed Ops 2016

Naked Lime is proud to send two speakers to this year’s Fixed Ops Conference in Las Vegas November 14-16. Fixed Ops Magazine offers dealers real-world, hands-on advice for making their

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Dealership Life's a Beach with Unified CRM and Reputation Management

Your digital reputation does not exist alone on an island. But if you ignore it, your dealership might as well. It might be easy to think that what is said online

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Making the Perfect Match: Finding New Customers with Facebook

Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s

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Still Naked After All These Years

For some, a fifth anniversary may not seem like a big deal. In digital years, it’s an eternity. On October 5, 2011, Naked Lime Marketing made our debut at the

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Your Online Reputation: Lead Generator or Eliminator?

How important is a good online reputation? The hard, cold truth is, no matter what you tell people about your business, they're more likely to believe not only their own friends

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OEM Marketing: How to Stand Out When the Rules Are All the Same

Every seller wants the new buyer – Samsung wants the Apple customer, UnderArmor wants the Nike customer, and Burger King wants the McDonald’s customer. We all want to win business

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3 Things a Dealer Needs to Know About Marketing in a Digital World

As marketing becomes more important for successful dealerships, in many ways it also becomes harder to understand. In identifying qualities of a successful dealership, some might argue process, some might argue people and some

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Case Study: The Digital Reputation Management Difference

So often we hear that professional reputation management for dealerships doesn't matter. We say that's wrong. A Chevrolet dealership came to us with an overall poor reputation online. The dealership did

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