Voice Search for Reputation Management: “What’s the Best Dealership Near Me?”

We’ve talked in the past about the rise of voice search and what it means for your dealership marketing. This impact grows as smart speakers like the Google Home and

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Direct Mail Takes Viral Marketing Offline

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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Google Site Indexing: From Mobile-Friendly to Mobile First

The shift has been gradual, but mobile-first indexing has finally arrived. When we heard the first rumblings of the transition, we gave you tips to make your site mobile-friendly. Hopefully

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Facebook Data: The New Rules around Theirs, Yours, and Ours

If you somehow missed it, Facebook advertising is experiencing a bit of a shake-up. On March 29, 2018 Facebook announced that over the next six months, they will remove the

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404 Errors: Finding New Opportunities on “Not Found” Site Pages

What sits at the center of your whole digital marketing strategy? All the SEO, targeted marketing, and reputation management lead back to where? Your website. It’s all about attractive site

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Google Update: What Dealers Need to Know

The words that cause panic in the hearts of website owners and SEO specialists the world over – GOOGLE UPDATE. Often, we are left to wonder if an update happened

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5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising

Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect

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Data Makes the Difference: How Past Customers Predict Future Car Sales

No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to

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4 Secrets of Selling Under the Influence(er)

Influencer marketing is a call back to the old days of celebrity endorsements, but updated for our digital times. Why does this kind of marketing remain so popular? Trust. In

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