A Better Digital Marketing Playbook, Part 3: The Right Brand Matters

By now, you get it: The Zero Moment of Truth is a big deal because Google says so. But do you really “get” ZMOT? Do you treat digital marketing like

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Naked Lime Visits Texas A&M Future Sales Leaders

The driving principle of Naked Lime is providing the human element in a digital world. That begins long before dealers are introduced to service specialists, with their first interaction with

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A Better Digital Marketing Playbook, Part 2: The Right Message Matters

Our last post on digital marketing playbook problems talked a little about the Zero Moment of Truth and the issues – and opportunities – it can cause dealers. Some dealers

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Digital Marketing Success with Grand Subaru of Chicago

On the fence about using one partner for your dealership marketing? Grand Subaru shared the Naked Lime vision, and we congratulate them on the success they have found. Dear Naked

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Length of Ownership and Loyalty: How Long Is Too Long?

They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that

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A Better Digital Marketing Playbook, Part 1: The Right Data Matters

Once upon a time, Google introduced the world to the Zero Moment of Truth, or ZMOT. ZMOT is more than a fun acronym. It symbolizes each and every digital interaction

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Learn with Naked Lime at Digital Dealer 18 in Tampa

With more shoppers visiting fewer dealerships before buying, what does a dealer have to do to make more sales? How can marketing make a deep enough impression to cut out competition?

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Digital Reputation: Built in a Lifetime, Broken in an Instant

How important is a good online reputation? The hard, cold truth is, no matter what you tell people about your business, they're more likely to believe not only their own friends

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Google Speaks – Why You Need a Mobile Website

Google sent a message earlier this month to websites that aren’t mobile friendly: Soon mobile-friendly websites could rank higher in search results than websites optimized only for desktop viewing. But

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Five Words that Work Magic on Email Open Rates

The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than

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