Naked Lime and Google Partner Up to Educate Dealers

It should come as no shock that Google makes money when advertisers are successful. What you might not know is all they ways they actively help advertisers achieve that success. As

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Why Reviews Are a Must-Have for Dealer Websites

Remember the days when you simply watched a television commercial, maybe asked family and friends for opinions, and then drove off to make a purchase? Not anymore. Now you can

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Fix Your Fixed Ops Marketing in Vegas with Naked Lime

Naked Lime’s very own Ross McArthur would love to see you next week at the Fixed Ops Conference. The automotive industry’s only national conference for fixed operations will be held

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The Dealer's Fall Guide to Can't-Miss Auto Trade Shows

Welcome to trade show season! It looks like all roads lead to Las Vegas for dealers this fall. Allow us to help keep you organized with this summary of the

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See You at the Fixed Ops Magazine Conference and Expo

Naked Lime is proud to announce our exclusive Platinum Sponsorship of this year's Fixed Ops Magazine Conference and Expo. The conference, touted as “the industry’s only national Fixed Operations gathering

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See Naked Lime on the GM Compass Tour

Naked Lime is on the road this summer meeting with GM dealers on the GM Compass Tour. All 4,200 GM dealers were invited by GM to attend Compass Tour events.

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Ten Tips for Sending Emails They Can't Wait to Open

Did you know that consumers who receive email offers spend 83% more when shopping? Email marketing is a cost-effective, trackable way to send your dealership's messages to customers and prospects.

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Sales or Sanctions: What Do You Get From Your Dealership Advertising?

Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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Social Media Insight for Dealers: Why People Comment, Share and Like on Facebook

Social media marketing for your dealership should be about quality over quantity – who actually reads and appreciates your content is more important than how many silent fans you have.

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4 Secrets to Proactive Dealership Marketing

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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