How to Face the Latest Facebook Update

Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the

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ICYMI: Automotive Marketing Whitepapers from 2017

By helping dealers identify how marketing dollars could best be allocated, choose the best marketing partner, and learn how to inspire loyalty and create repeat buyers, Naked Lime used 2017 to

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3 Ways to Use Customer Feedback to Improve Dealership Business

No dealer wants to hear that one of their customers had a bad experience. Like dealerships, we would all rather have every customer be 100% satisfied – and promise future

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Top 5 Dealership Marketing Stories of 2017

As we advise our dealership customers to evaluate their past marketing – what worked, what didn’t, and why – when planning for the new year, we took a look at

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6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)

There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for

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6 Digital Marketing Trends to Watch In 2018

The end of the year is always a good time to reflect on what your dealership did well and what you could improve upon in the next year. Your marketing

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3 Ways to Get More Business with Google My Business

You’ve probably Googled your dealership, but if you haven’t, stop right now and do it. We’ll wait… What did you find? If you don’t have a Google My Business page

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Online Reviews: Good for Dealership Business and Valuable for SEO

There was a time when digital marketing could be accurately described as the “Wild West,” when every shift in technology and every innovation meant new and exciting advertising possibilities. The

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Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship

As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read

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