Naked Lime is on the Road: Digital Dealer Workshop in Dallas

Listen up, dealers in the Dallas area! Naked Lime is coming to you! Dan Malloy, product manager, will present “Reputation Management: The Internet Doesn’t Forgive and Forget” Oct. 29 at

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Webinar: Transforming Your Digital Dealership

What do Amazon, PayPal, Google, and your dealership website have in common? They’re all sites that benefit from being tailored to deliver the best user experience through adaptive web design.

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Think E-Commerce is Just Shopping Carts? Expensive Mistake.

You’ve probably heard the rumbling, ongoing debate on which type of website design is best for car dealers. That question can be answered only after we identify what type of

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Naked Lime Talks Digital Marketing at Wright State University

While we make our own continuing education a high priority, Naked Lime also likes to share the digital marketing love with the next generation. So we sent two of our

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Does Your Dealership Need a Google Search and Rescue?

While the adoption Google+ has been the butt of many social media jokes since its arrival in 2011, there is new evidence of its importance for SEO. Mediative recently released

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It's Common Sense – Follow the Leads that Convert

  In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers

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Dealer Success Story: Shults Auto Group and Naked Lime

Without further ado, we present the happy story of Shults Auto Group and Naked Lime Marketing Dear Naked Lime, When I started with Shults Auto Group we were struggling with

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Wine and Cheese Should Age. Vehicle Inventory Should Not.

Everyone talks about “that new car smell”, but problems moving aging used car inventory can consistently stink for dealers. There are really only two ways to handle aging inventory: Mark

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ICYMI: Digital Reputation Management Tips from DD17

  Dan Malloy's (@danielgmalloy) Digital Dealer session was such a success that, through no fault of his own, he was not provided enough handouts for everyone in the audience. #marketingteamfail First,

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Stop Using the Same Playbook as Your Competition

  How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant

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