NADA 2016: Naked in Vegas

Hopefully by now everyone has returned home from Las Vegas and recovered from NADA. We had another fantastic show this year, and we thank everyone who stopped by our booth.

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Fix Your Dealership's Service Marketing: Part 3

Welcome to the third installment in our Service Marketing series. So far we've talked about how to make sure customers can find your dealership and give them a reason and a way

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To Win the Big Sale, First Win the Micro-Moments

Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off

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Marketing Success Story from a Dealer with the “Complete Package”

Naked Lime strives to not only provide excellent marketing solutions for dealers, but to be a partner in making their lives easier and more profitable. Read one customer's take on

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Naked Lime NADA News

Official Naked Lime NADA News Release from PR Newswire Over the past year, Naked Lime Marketing has added several new and updated digital marketing services for automotive retailers. Naked Lime

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Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships

To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to

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Fix Your Dealership's Service Marketing: Part 2

Pat Horne, Director of Product Planning for Naked Lime, recently contributed an article to Fixed Ops magazine to help dealers improve their service marketing. The bottom line: to provide the best

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Fresh Dealership Marketing Goes International With Naked Lime Canada

We have exciting news today for our friends up north. After years of providing U.S. auto dealers with fully managed digital marketing, advertising, and web services, Naked Lime is now

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Dealers Win Big Using Market Data at #NADA2016

Informed business decisions are good. Drowning in data is not. You have an almost endless stream of information pouring into your dealership, and in a perfect world, it would be

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2016: A Challenging Year for Digital Advertising

With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part

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