Costly Assumptions Dealers Make About Car Buyers

by Naked Lime Marketing | Posted In: Data and Strategy
Disrupt the ZMOT car buying cycle

There used to be three accepted steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth (buying experience). That traditional model was interrupted by the internet and changes in the way consumers shop for goods and services, including vehicles. Now, there is [...]

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3 Ways to Destroy Your Dealership Reputation

by Kyle Perkins | Posted In: Reputation Management
danger of fake online reviews

Customer reviews are powerful because they are real people talking about real dealership experiences, not advertisements from dealers telling you how great they think they are. On Yelp or Google, consumers expect authentic customer reviews. More importantly, the Federal Trade Commission expects authentic customer reviews. Here are a few bad online reputation practices that could [...]

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The New Car-Buying Cycle: Don’t Just Adapt. Disrupt.

by Naked Lime Marketing | Posted In: Data and Strategy
Disrupt the ZMOT car buying cycle

Entitled. Spoiled. Impatient. Apathetic. Those are all descriptors given to Millennials, or Generation Y, or the people we’ve all been told aren’t interested in buying cars, but conversely, are the very ones to whom it is most important to sell them. It is that generation who has changed the buying process, adding the Zero Moment [...]

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Top 3 SEO Benefits of Schema.org

by Kyle Perkins | Posted In: SEO and Social
Schema.org helps Google serve customers what they ordered.

Like every other part of good marketing, Search Engine Optimization (SEO) should be about providing a valuable experience to your customers. While search engines have highly advanced algorithms in constant refinement, they are not perfect. Sometimes web content has semantic meanings that people can easily interpret but give search engines trouble. Just by adding a [...]

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