Success Story: Digital Marketing Transformation for Lexus of Riverside

Our happy customers usually share their thoughts about Naked Lime in a letter, but the team at Lexus of Riverside was kind enough to let us visit and film them. We

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Case Study: Facebook Local Awareness Ads for Dealerships

Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.

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Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things

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Inside America's Automotive Advertising Industry – Infographic

“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the

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Breaking Down Barriers to Digital Car Sales

Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.

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Case Study: Strategic Approach to Digital Advertising Gets Results

Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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Digital Reputation Counts: Take Charge in Your Service Department, Part 2

In the first part of our reputation series from Fixed Ops Magazine, Naked Lime Director of Web Services Brad Highland wrote about the importance of having a plan of attack,

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#DD21: Naked Lime Session Info and Dealer Discount Code

Ready or not here it comes… Digital Dealer returns to fabulous Las Vegas August 8-10, and early registration ends Friday, June 24. Digital Dealer is the premier conference for car

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Texas Dealership Takes Marketing to the “Next Level” with Naked Lime

Who better to help dealers decide on a marketing partner than another dealer? Hear about the experience of one dealership who worked with Naked Lime for a year before making the leap,

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Digital Reputation Counts: Take Charge in Your Service Department, Part 1

Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing

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