8 Steps to Profitable Social Media Marketing

Social media marketing used to be all about the “likes.”  Unfortunately for dealerships and other small businesses, it has become far more complicated and time consuming to execute with any

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Digital Dealer 22: Sunshine and Good Vibes in Tampa

The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October

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How to Sell More Cars: Make Shopping Easy

Car shoppers start their research and enter the purchasing cycle when they want to, not when a dealer tells them it's time. No matter where consumers start their buying journey, they are

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Six Marketing Infographics to Save You from Data Overload

Who doesn't love a good marketing infographic? Infographics are no longer the newest, shiniest thing in marketing, but they still have their place. So much available, measurable marketing data can

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Two Easy Steps to Better Email Marketing for Your Dealership

You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between

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Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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Happy Customers, Happier Sales Staff: Bert Ogden Dealership Marketing Success Story

Good dealership marketing is always an asset, but how often do you hear that a marketing service actually changed the way the dealership does business? Read how it happened for one

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It’s Only Junk Mail if You Use a Junk Strategy

We know more and more of the car-buying process happens online – up to 900+ digital interactions, according to Google. So you probably think I’m going to tell you to

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Naked in New Orleans: A Look Back at #NADA100

We haven’t found anyone who disagrees that #NADA100 in New Orleans was the best NADA convention yet. It was truly an honor to be part of the celebration of 100

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Get Engaged: Feel the Love With a Social Marketing Approach

As social media for dealerships has evolved, one question has remained – how does social sell cars? This question is becoming more easily answered with paid social advertising and the

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