Disrupt the Cycle, Part 3: Making the Best Offer

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

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Disrupt the Cycle, Part 2: Limited Service Defection

Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a

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Disrupt the Cycle, Part 1: Reduced Brand Defection

Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start

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5 Reasons Smart Dealers Need Smart Email Marketing

Let's just address the elephant in the room: Email marketing gets a bad rap. People set up throw-away email addresses so they don't have to give marketers their real ones.

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Case Study: How ShowroomMagnet Turns Web Leads Into Sales

The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they

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Digital Reputation Counts: Take Charge in Your Service Department, Part 4

You made it to the final installment our dealership reputation management series. Brad Highland, our director of Web Services, has walked you through how to react to every reputation scenario. Stick around

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The Power of Partnership: Naked Lime and Google

Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in

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Success Story: Digital Marketing Transformation for Lexus of Riverside

Our happy customers usually share their thoughts about Naked Lime in a letter, but the team at Lexus of Riverside was kind enough to let us visit and film them. We

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Case Study: Facebook Local Awareness Ads for Dealerships

Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.

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Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things

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