Fix Your Dealership's Service Marketing: Part 2

Pat Horne, Director of Product Planning for Naked Lime, recently contributed an article to Fixed Ops magazine to help dealers improve their service marketing. The bottom line: to provide the best

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Fresh Dealership Marketing Goes International With Naked Lime Canada

We have exciting news today for our friends up north. After years of providing U.S. auto dealers with fully managed digital marketing, advertising, and web services, Naked Lime is now

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Dealers Win Big Using Market Data at #NADA2016

Informed business decisions are good. Drowning in data is not. You have an almost endless stream of information pouring into your dealership, and in a perfect world, it would be

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2016: A Challenging Year for Digital Advertising

With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part

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Dealership SEO Secret: Write Better, Rank Higher

Content marketing is no longer a new term, but the idea behind it is even less new. Educating, entertaining, and inspiring action in buyers has been at the heart of

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Hiding in Plain Sight: How One Dealer Found His Most Valuable Customers

While acquiring new customers is certainly important, your dealership database is already full of promising prospects. Read how one dealership used XtreamService to learn this lesson. Dear Naked Lime, Every

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Fix Your Dealership's Service Marketing: Part 1

How do you know if your Service cycle is truly optimized for the best possible customer experience? One of the best ways is to try being a customer yourself. Pat

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#NADA2016 – What Dealers Need to Know

NADA time is again upon us, and we hope you're as excited about it as we are! This year's show runs from March 31-April 3 in fabulous Las Vegas. The

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More Than a Popularity Contest: Social Media for Car Dealers

Naked Lime's latest whitepaper, Social Media is More Than a Popularity Contest, takes a fresh look at automotive social media marketing. “Social media doesn’t sell cars” is still a common

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Pull It All Together: The Benefits of Synchronized Marketing

OEM programs. In-house marketing efforts. Digital marketing providers. Traditional advertising providers. Inventory aggregators. Each of these is a relationship you have to manage, a report you have to interpret, or

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