OEM Marketing: How to Stand Out When the Rules Are All the Same

Every seller wants the new buyer – Samsung wants the Apple customer, UnderArmor wants the Nike customer, and Burger King wants the McDonald’s customer. We all want to win business

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3 Things a Dealer Needs to Know About Marketing in a Digital World

As marketing becomes more important for successful dealerships, in many ways it also becomes harder to understand. In identifying qualities of a successful dealership, some might argue process, some might argue people and some

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Case Study: The Digital Reputation Management Difference

So often we hear that professional reputation management for dealerships doesn't matter. We say that's wrong. A Chevrolet dealership came to us with an overall poor reputation online. The dealership did

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Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

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Disrupt the Cycle, Part 3: Making the Best Offer

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

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Disrupt the Cycle, Part 2: Limited Service Defection

Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a

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Disrupt the Cycle, Part 1: Reduced Brand Defection

Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start

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5 Reasons Smart Dealers Need Smart Email Marketing

Let's just address the elephant in the room: Email marketing gets a bad rap. People set up throw-away email addresses so they don't have to give marketers their real ones.

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Case Study: How ShowroomMagnet Turns Web Leads Into Sales

The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they

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Digital Reputation Counts: Take Charge in Your Service Department, Part 4

You made it to the final installment our dealership reputation management series. Brad Highland, our director of Web Services, has walked you through how to react to every reputation scenario. Stick around

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