Google Study Helps Demystify Multi-Channel Marketing

by Naked Lime Marketing | Posted In: Google

Every digital marketer’s best friend, Google, released a new study to show how different marketing channels affect customer purchase decisions. Do you know which marketing channels convert best for you? Learn more about the customer journey and why it is important to be present every step of the way with The Customer Journey to Online [...]

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Google Panda 4.0 Update: Link Roundup

by Naked Lime Marketing | Posted In: Google
Google Panda Search Update

This week, Google unleashed another algorithm update upon the SEO world – Panda 4.0. The dust hasn’t quite settled enough to judge the true impact on search engine optimization, but the entire internet is buzzing with speculation. For your reading pleasure and convenience, here’s a sample of some reactions, all in one place: Panda 4.0, [...]

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New Rules of the Road for Automotive Service Marketing

by Naked Lime Marketing | Posted In: Servicing Your Customer
Automotive service marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market to customers primarily during their vehicle’s warranty period. Focus your service message only on the makes your dealership sells. Send the same message to every [...]

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