Dealership Data: Be Empowered, Not Overwhelmed

by Naked Lime Marketing | Posted In: Data and Strategy
Dealership data and strategy

Everyone in marketing (yes, we plead guilty ourselves) is talking “data” – why you need it, where to get it, how to protect it, who should manage it, and on and on and on. We found this article that can answer all of those questions for you. But, let’s be honest – it’s really long. [...]

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Make Your Dealership a Tech Support Hero

by Jerry Tomala | Posted In: Car Dealer Web Sites, Web, Website Solutions
car infotainment technology

According to Nielsen, more than two-thirds (67%) of mobile subscribers in the U.S. now own smartphones. While that might not seem directly related to the automotive industry, our reliance on and expectations for our devices is extending into our in-car experience. Automakers realize this and are now partnering with tech companies to provide better “infotainment” options [...]

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The What, Why, and How of Meta Descriptions for SEO

by Naked Lime Marketing | Posted In: SEO and Social

Q. What the heck is a meta description? A. The short, technical answer is that a meta description is the brief text explanation that appears below the title link of a search result. It was originally used to tell search engines more about your website’s content. Now, the meta description also tells people why they [...]

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The Sad Truth About Auto Brand Loyalty

by Naked Lime Marketing | Posted In: Google
Google Constant Consideration in Car Buying

How loyal do you think your customers are to your dealership? They’ll at least come back to you based on brand loyalty, right? Wrong, almost half the time. Google has released a Constant Consideration infographic that illustrates how fickle your customers really are and how many opportunities you have to win – or lose – [...]

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Naked Lime is Coming to a City Near You

by Naked Lime Marketing | Posted In: Trade Shows
Naked Lime Road Show

Naked Lime participates in several industry trade shows throughout the year. These shows give us a way to present our services to customers, as well as giving us a valuable opportunity to get dealer feedback and evaluate ourselves to see how we’re doing against the competition. However, if your dealership can’t attend the larger trade [...]

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