Digital Reputation Counts: Take Charge in Your Service Department, Part 1

Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing

Continue Reading

4 Ways for Content Creators to Crush Writer's Block

Good, unique content has become the foundation of digital marketing. From fresh website content for search rankings, to engaging social media content, to emails and newsletters that attract attention and customers

Continue Reading

Fix Your Dealership's Service Marketing: Part 5

Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up

Continue Reading

Naked in New York: Naked Lime's Second Google Connect Premier Event

Through the digital advertising services Naked Lime provides for dealers, we earned certified Google Partner status. One of the benefits we enjoy from this partnership with Google is participation in

Continue Reading

Naked Lime's Digital Path of Car Buying – Infographic

You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments

Continue Reading

SEO Case Study: Results are Big in Texas

With most car buyers using the internet as their primary research tool, it is important for dealerships to maximize their online visibility. We documented the progress of one of our

Continue Reading

Naked Lime Dealer: Best Month in 37 Years For Service

At Naked Lime, we pride ourselves on our people, our services, and the results we produce for our dealers. Glenbrook Dodge offers advice to dealerships who are on the fence about

Continue Reading

Fix Your Dealership's Service Marketing: Part 4

The last post in our Service Marketing series asked you to walk through your dealership's online service appointment process to experience it as a customer. Now we're going to ask you

Continue Reading

How Mobile is Saving Facebook Advertising – And Why You Should Care

The ROI of social media for car dealers, and whether it actually helps make sales, is a long-debated topic. We’ve discussed it here, here, and here. While we’ll never get

Continue Reading

Naked Lime and Google: The North American Tour

“The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best

Continue Reading
View More