Author: Naked Lime Marketing

The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

Continue Reading

Go to NADA with 20/20 Vision

It’s that time of year again. NADA 2020 is hitting Las Vegas and it’s time to get ready. You spend a large amount of time and money to plan trade

Continue Reading

The Best Way to Increase Dealership Sales? Know Your Service Customers.

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

Continue Reading

Holiday Marketing Part III: Hanukkah, Christmas, and the New Year

Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get

Continue Reading

How to Win the Dealership Game of RISK

If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over

Continue Reading

Holiday Marketing Part II: Thanksgiving, Black Friday, & Cyber Monday

Fall is in the air, and many of us have been working on our holiday marketing plans since spring. If your dealership hasn’t, it’s not too late. While Thanksgiving may

Continue Reading

Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the

Continue Reading

Is the Thrill of Chasing New Customers Always Worth It?

It can be fun going after the next new thing. The thrill of the chase is exciting. It‘s even more exciting if you’re winning while taking away from someone else.

Continue Reading

Holiday Marketing Part I: Halloween Tricks & Treats

Buying a new car probably isn’t what most people think of when they think of Halloween. Though they might have a point, there is still a lot of untapped value

Continue Reading

The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

Continue Reading
View More