Author: Naked Lime Marketing

3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO

Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that

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Google Chrome Security Changes: Don’t Panic

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

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Turning Social Relationships into Actionable Leads

If social media has reaffirmed anything, it’s that humans want to be connected and engaged. We seek long-lasting relationships with others, and even with companies. One only has to look at

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How Demographics and Customer Behavior Identify Your Next Car Buyer

We all understand that data is the foundation of modern dealership marketing. That doesn’t mean we immediately adopt every new advance that promises to transform the way we use that

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How to Market Like a Mind Reader

For just a moment, step into the shoes of a hypothetical dealership customer. You receive an email from a local dealer featuring an enticing promo – an attractive lease offer,

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Dealer Success Story: Finding the Missing Piece of the Service Process

Sometimes marketing can solve a dealership problem that seems completely unrelated at first glance. Read how one dealership made their service process almost three times more profitable with a marketing

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Voice Search for Reputation Management: “What’s the Best Dealership Near Me?”

We’ve talked in the past about the rise of voice search and what it means for your dealership marketing. This impact grows as smart speakers like the Google Home and

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Direct Mail Takes Viral Marketing Offline

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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Google Site Indexing: From Mobile-Friendly to Mobile First

The shift has been gradual, but mobile-first indexing has finally arrived. When we heard the first rumblings of the transition, we gave you tips to make your site mobile-friendly. Hopefully

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