Author: Naked Lime Marketing

Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

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What Goes Around: The Cycle of Social Media

Think back to your elementary school days. Along with a lot of other things you learned in science class, you can probably picture the water cycle: Rain falls, filling lakes

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Dealers Have Spoken: 2017 Dealers' Choice Awards

Just in time for Social Media Day, we are excited to announce that Naked Lime has received an award in the Social Media category in the 2017 Dealers' Choice Awards from Auto

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The Power of Facebook for Dealership Marketing – Infographic

U.S adults will spend an average of 43 minutes a day on social networks with half that time (22 minutes) spent on Facebook alone. Be honest. That's way more than most

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Digital Strategy Series: Uncovering Leads in Your Own Data

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

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How Dealers Can RISE Above the Marketing Noise

When dealership marketing challenges become more complex, it can be easy to forget some of the basic, but still important, obstacles facing your campaigns. One of the earliest and still most

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Digital Advertising Strategy: Win by Building on the Basics

Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at

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How Old-School Mail Marketing Survives the Internet Age

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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In a Digital Ad Rut? Cut out the Static with Programmatic.

If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for

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Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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