Author: Naked Lime Marketing

For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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The High Costs of Dealership Website Downtime

Most dealerships probably don’t give much thought to website uptime or downtime. You trust your provider and assume that your dealership’s website will be live 99%-100% of the time, with

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Four Ways to Deal with the Haters (on Social Media)

Taylor Swift dropped some pretty good life advice when she told us to shake off the haters, but is that a good move for your dealership? Probably not. More and

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Back to Basics: Digital Marketing for the New Dealership

When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

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More Than Cat Videos: YouTube as a Dealership Marketing Engine

What’s the first thing that comes to mind when you think of YouTube? For many, it's probably cat videos, people falling down, and viral challenges that might get you killed.

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Naked Lime Wins Dealers' Choice Award

We’re proud to announce that for the fourth year in a row, Naked Lime has received a Dealers’ Choice Award from the publishers of Auto Dealer Today. The Dealers’ Choice

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Dealership SEO Secret: Google Cares About Your Feelings

SEO campaigns have traditionally combined a few key factors: Understanding your target audience’s needs, expectations, and search intents Focusing on link building Supporting your SEO with the relevant, quality content

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Hitting the Sweet Spot on Dealership SEO: Utility vs. Readability

It’s not news that your dealership’s website content and search engine optimization (SEO) efforts complement one another. Optimized content – content produced with an emphasis on keywords and link building

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3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO

Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that

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