Author: Naked Lime Marketing

The Robot Uprising and Dealership Advertising

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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Setting Dealership Goals for Success in 2019

Setting goals, especially for a business, can be daunting. You know what changes you want to see in the New Year, and you know that goals will help you focus

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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The High Costs of Dealership Website Downtime

Most dealerships probably don’t give much thought to website uptime or downtime. You trust your provider and assume that your dealership’s website will be live 99%-100% of the time, with

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Four Ways to Deal with the Haters (on Social Media)

Taylor Swift dropped some pretty good life advice when she told us to shake off the haters, but is that a good move for your dealership? Probably not. More and

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Back to Basics: Digital Marketing for the New Dealership

When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

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