Author: Naked Lime Marketing

The Case for Programmatic Advertising: Honda Dealer Study

Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda

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Dealership Story: Marketing Success with eNewsletters

As one of Naked Lime's newer dealer services, our eNewsletters are sometimes overlooked as a valuable marketing tool. Not by this dealership. Once you read their experience, we don't think you'll overlook eNewsletters anymore,

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Tricks of the Trade (Show)

No matter your profession or industry, there is one trait that will help you succeed: preparation. Automotive industry trade shows are a perfect example of how preparation can pay off.

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Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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5 Ways Content Marketing Improves Customer Experience

Content marketing was never meant to directly sell a product. For dealerships, it’s a way to establish strong relationships with your target audience, whether that’s car shoppers or car owners. They

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The Real State of Email Marketing – Infographic

Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is

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The Value of a Dealership Marketing Team: Packey Webb Ford Testimonial

Letters from happy dealers are our favorite reading material. Find a comfortable seat and fill up your coffee. This dealership marketing story is a long one, but a good one.

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Meet You In Vegas: Digital Dealer 23 Pre-Show Info

It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet

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How Well Do You Know the Value of SEO?

Search engine optimization isn't a new concept for most dealers, but the rules for doing it successfully change every day. One might be tempted to give up on keeping up.

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Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

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