Author: Naked Lime Marketing

More Than Cat Videos: YouTube as a Dealership Marketing Engine

What’s the first thing that comes to mind when you think of YouTube? For many, it's probably cat videos, people falling down, and viral challenges that might get you killed.

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Naked Lime Wins Dealers' Choice Award

We’re proud to announce that for the fourth year in a row, Naked Lime has received a Dealers’ Choice Award from the publishers of Auto Dealer Today. The Dealers’ Choice

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Dealership SEO Secret: Google Cares About Your Feelings

SEO campaigns have traditionally combined a few key factors: Understanding your target audience’s needs, expectations, and search intents Focusing on link building Supporting your SEO with the relevant, quality content

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Hitting the Sweet Spot on Dealership SEO: Utility vs. Readability

It’s not news that your dealership’s website content and search engine optimization (SEO) efforts complement one another. Optimized content – content produced with an emphasis on keywords and link building

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3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO

Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that

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Google Chrome Security Changes: Don’t Panic

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

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Turning Social Relationships into Actionable Leads

If social media has reaffirmed anything, it’s that humans want to be connected and engaged. We seek long-lasting relationships with others, and even with companies. One only has to look at

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How Demographics and Customer Behavior Identify Your Next Car Buyer

We all understand that data is the foundation of modern dealership marketing. That doesn’t mean we immediately adopt every new advance that promises to transform the way we use that

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How to Market Like a Mind Reader

For just a moment, step into the shoes of a hypothetical dealership customer. You receive an email from a local dealer featuring an enticing promo – an attractive lease offer,

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Dealer Success Story: Finding the Missing Piece of the Service Process

Sometimes marketing can solve a dealership problem that seems completely unrelated at first glance. Read how one dealership made their service process almost three times more profitable with a marketing

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