Author: Naked Lime Marketing

Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

Continue Reading

5 Ways Content Marketing Improves Customer Experience

Content marketing was never meant to directly sell a product. For dealerships, it’s a way to establish strong relationships with your target audience, whether that’s car shoppers or car owners. They

Continue Reading

The Real State of Email Marketing – Infographic

Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is

Continue Reading

The Value of a Dealership Marketing Team: Packey Webb Ford Testimonial

Letters from happy dealers are our favorite reading material. Find a comfortable seat and fill up your coffee. This dealership marketing story is a long one, but a good one.

Continue Reading

Meet You In Vegas: Digital Dealer 23 Pre-Show Info

It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet

Continue Reading

How Well Do You Know the Value of SEO?

Search engine optimization isn't a new concept for most dealers, but the rules for doing it successfully change every day. One might be tempted to give up on keeping up.

Continue Reading

Whitepaper: Building A Multi-Channel Marketing Foundation

There’s no denying it: Dealership marketing is getting harder. Emerging channels, advancing technology, and savvier customers all contribute to the challenge of executing a comprehensive, successful marketing strategy. So what’s

Continue Reading

What Goes Around: The Cycle of Social Media

Think back to your elementary school days. Along with a lot of other things you learned in science class, you can probably picture the water cycle: Rain falls, filling lakes

Continue Reading

Dealers Have Spoken: 2017 Dealers' Choice Awards

Just in time for Social Media Day, we are excited to announce that Naked Lime has received an award in the Social Media category in the 2017 Dealers' Choice Awards from Auto

Continue Reading

The Power of Facebook for Dealership Marketing – Infographic

U.S adults will spend an average of 43 minutes a day on social networks with half that time (22 minutes) spent on Facebook alone. Be honest. That's way more than most

Continue Reading
View More