Tag Archives: auto

3 Tips For Effective Pay Per Click Advertising

Posted on December 20, 2011

The average dealership only spends 22.2% of their advertising budget on the Internet1 while over 83% of car searches begin online2. Dealerships who put their advertising investment where buyers are can expect better ROI. Pay per click advertising can be … Continue reading →

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4 Areas to Consider When Choosing Keywords for Your Dealer Website

Posted on July 28, 2010

Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page content, Title Tags, Meta Tags, and Header Titles. While it … Continue reading →

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5 ways to improve your website lead conversions now!

Posted on July 9, 2010

The automotive industry has been undergoing tremendous changes in recent years. Some of these changes include significant reductions in employment, factory closings, eliminating brands and models, bankruptcies and consolidations to name a few. That being said, there are fewer dealerships … Continue reading →

Posted in Car Dealer Web Sites, Conversion Optimization | Tagged , , , , , , , | 5 Comments

Why Mobile Marketing Makes Sense

Posted on June 18, 2010

Mobile phones are incredibly popular. Just look at the statistics. For every computer sold, four mobile phones are sold1. Some estimates are now as high as 6 or 7 mobile phones per computer. Many households share computers, but chances are … Continue reading →

Posted in Mobile Marketing, Social Marketing | Tagged , , , , , , , | 12 Comments

Enhancing Website SEO and Lead generation

Posted on May 13, 2010

Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical since nearly every car customer starts shopping for their vehicle … Continue reading →

Posted in Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM, Servicing Your Customer | Tagged , , , , , , , , , , , | Comments Off

The winning recipe for successful online car specials

Posted on April 26, 2010

The specials page of your web site is the third most popular page (only behind your home and inventory pages), so having specials that are effective and up-to-date is critical to driving more leads from your web site. Did you … Continue reading →

Posted in Car Dealer Web Sites, Conversion Optimization, Servicing Your Customer | Tagged , , , , , , , , | 2 Comments