Companies invest a lot of money in advertising. Think about what you’re spending; are you getting the ROI you’re looking for? Consider these things: 1. Spend Money, Make Money No matter how great your business, brand, product, or service, if you aren’t advertising, no one is going to know about it. You don’t have to [...]
Unless you’ve been living under a rock, it should come as no surprise that Facebook is becoming a bigger force for businesses who want their online activities to be relevant. As one of the largest social media networks, its users are increasing by thousands every day. Are you responsible for keeping your Facebook page up [...]
Your dealership’s website is only as good as its content. Coming up with fresh content may seem difficult, but the benefits are worth the effort. Keeping your content up to date means making sure your website has current information about what is happening at your location, franchise, and even the automotive industry. Contact Information – All [...]
There has been a lot said about microsites, both good and bad, in the automotive industry. They are loved and hated, but in a most cases they are just misunderstood. Microsites are a tool just like any other digital marketing component like websites, landing pages, ppc, SEO, etc. Used incorrectly, they can be of little value. [...]
Business-to-consumer emails are filling up the inbox of your customers. When competing with messages promising “FREE”, “Best Deals”, and “Guaranteed Satisfaction”, your genuine offer can easily become lost. Even worse than being deleted along with other emails by a bulk action, it may be marked as spam. Today’s email customer is not blown away by [...]