Tag Archives: automotive

Return on (Advertise)ment

Posted on March 7, 2012 by Naked Lime Marketing

Companies invest a lot of money in advertising. Think about what you’re spending; are you getting the ROI you’re looking for? Consider these things: 1.      Spend Money, Make Money No matter how great your business, brand, product, or service, if … Continue reading →

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3 Tips to Improve Your Facebook Page

Posted on February 27, 2012 by Naked Lime Marketing

Unless you’ve been living under a rock, it should come as no surprise that Facebook is becoming a bigger force for businesses who want their online activities to be relevant. As one of the largest social media networks, its users … Continue reading →

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You’re Only As Good As Your Content

Posted on February 24, 2012 by Naked Lime Support

Your dealership’s website is only as good as its content.  Coming up with fresh content may seem difficult, but the benefits are worth the effort.  Keeping your content up to date means making sure your website has current information about what … Continue reading →

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4 Major Benefits of Microsites for Car Dealers

Posted on February 22, 2012 by Al Carl

There has been a lot said about microsites, both good and bad, in the automotive industry.  They are loved and hated, but in a most cases they are just misunderstood.  Microsites are a tool just like any other digital marketing component … Continue reading →

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Target Customers by Making Message Relevance a Priority

Posted on February 15, 2012 by Steve Henning

Business-to-consumer emails are filling up the inbox of your customers. When competing with messages promising “FREE”, “Best Deals”, and “Guaranteed Satisfaction”, your genuine offer can easily become lost. Even worse than being deleted along with other emails by a bulk … Continue reading →

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Freshen Up Your Site For Google

Posted on February 6, 2012

35% is a big difference in the search engine world.  That is the impact of the unofficially named “Google Freshness” update last November. The goal of this update is to provide more up-to-date information higher up on search results, and … Continue reading →

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Naked Lime Marketing is Taking its Twist to the 2012 NADA Convention

Posted on February 4, 2012 by Naked Lime Marketing

Naked Lime’s Automotive Marketing, Advertising, and Web Solutions Can Help Dealers Reach, Attract, and Retain More Customers  KETTERING, Ohio – Feb. 3, 2012 – Naked Lime Marketing will be showcasing its full-service suite of  automotive marketing, advertising, and web solutions … Continue reading →

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What’s Green, Naked, and Coming to NADA?

Posted on January 31, 2012 by Naked Lime Marketing

Naked Lime, that’s what! The digital world we live in does not wait up for anyone or anything. Changes are taking place at the speed of retail and if you stop for even one second, you’re going to get run … Continue reading →

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Mobile Texting Laws- Are You in Danger?

Posted on January 20, 2012

Mobile marketing is here to stay however it is also a landscape that will constantly evolve.  (Just look at how Siri has changed mobile search lately)  While devices manage to become more simple yet more complex at the same time, … Continue reading →

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GM Adds A Twist

Posted on January 17, 2012 by Naked Lime Marketing

Today, we publicly announced our partnership with GM in their in-Market Retail program. Find the press release here. For more information visit our website www.nakedlime.com  or our website created specifically for GM dealers at www.gmimr.nakedlime.com.

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