Tag Archives: car dealers

3 Tips to Improve Your Facebook Page

Posted on February 27, 2012 by Naked Lime Marketing

Unless you’ve been living under a rock, it should come as no surprise that Facebook is becoming a bigger force for businesses who want their online activities to be relevant. As one of the largest social media networks, its users … Continue reading →

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8 Rules of Reputation Management

Posted on November 21, 2011

Number 1. Monitor all online commentary.  Do not focus solely on the review sites.  Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number … Continue reading →

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Follow-up to Why Geo Meta Tags

Posted on September 24, 2010

This is a follow-up to my post a few weeks back about “Why Geo Meta Tags?” which can be found here. Facebook recently announced the release of Places, a geo-location notifying service that works in conjunction with an iPhone app … Continue reading →

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Is your website Inventory updated in Real-Time from your DMS?

Posted on August 18, 2010

Your website is like your business card and should always be up to date with the most current and accurate information. But unlike your business card, your website information is constantly changing, especially your Inventory. Having the most current and … Continue reading →

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4 Areas to Consider When Choosing Keywords for Your Dealer Website

Posted on July 28, 2010

Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page content, Title Tags, Meta Tags, and Header Titles. While it … Continue reading →

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Why Auto Dealer Service Online is a Must

Posted on July 22, 2010

Unless you keep your service bay staffed 24/7, you are missing out on potential service customers. Successful dealerships understand that customer expectations are changing. The way they have traditionally communicated with customers over the last decade will not work for … Continue reading →

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Images, SEO, Google, and Car Search Terms

Posted on June 1, 2010

In the automotive industry we know that video has become a powerful thing on the web, and we’ve been bombarded with the need for video and Video SEO.  And I agree that dealers need to be involved in this lest … Continue reading →

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Enhancing Website SEO and Lead generation

Posted on May 13, 2010

Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical since nearly every car customer starts shopping for their vehicle … Continue reading →

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Social Networking – The Web 2.0 Dealership

Posted on May 7, 2010

Web 2.0 by definition refers to the web development and web design that facilitates interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web (Source: Wikipedia). In laymen’s terms, a Web 2.0 site allows its users to … Continue reading →

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CARFAX Reminds Us of a Valuable Lesson: Never Forget Who Your Customers Are

Posted on May 2, 2010

… their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.
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