Tag Archives: car marketing

You’re Only As Good As Your Content

Your dealership’s website is only as good as its content.  Coming up with fresh content may seem difficult, but the benefits are worth the effort.  Keeping your content up to date means making sure your website has current information about what … Continue reading

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NADA Wrap Up: The Naked Lime Experience

NADA 2012 in Las Vegas was a resounding success for the Naked Lime Marketing team. The lime green Naked Lime booth stood out in the crowd and attracted dealers from all over the country.   There was a sense of … Continue reading

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Maximize Manufacturer Advertising

Does your manufacturer have a huge TV commercial campaign going on?  Is there a new model coming out?  Take advantage of this free advertising for your dealership.  Your keywords should change with the tide of the market.  This is the … Continue reading

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Give Customers The Best Offer

With the introduction of the Internet and smart phones, consumers have become more educated on companies, products, and services. Because technology makes sizing up the competition easy, consumers now take the time to look around for the best offer to … Continue reading

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3 Tips For Effective Pay Per Click Advertising

The average dealership only spends 22.2% of their advertising budget on the Internet1 while over 83% of car searches begin online2. Dealerships who put their advertising investment where buyers are can expect better ROI. Pay per click advertising can be … Continue reading

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