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Tag Archives: conversion
Websites prove their value
In pretty much any business, the proof is in the pudding. A web vendors products’ value boils down to whether or not the return on investment is worth the risk of the investment. I get the question all the time … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization
Tagged Close Ratio, conversion, Lead Optimization, Return on Investment, ROI
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Is your website provider holding your mobile redirect hostage?
In recent years, we’ve seen the importance of having a mobile website increase at a very rapid rate for auto dealers. Consumers are constantly on the move and in 2010, Pew Internet said that 59% of American adults use their … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Mobile Marketing
Tagged automotive mobile marketing, automotive web providers, conversion, mobile, Mobile Marketing
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Top 5 ways to keep your website fresh
In many cases a dealer’s website is only as good as its content. Coming up with fresh content may seem difficult, but the benefits are worth the effort. Keeping your content up to date means making sure your website has … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Google
Tagged conversion, search engine optimization, seo, website conversion, website optimization
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Content is king on dealership websites
Your web site is how your dealership communicates with your online customers, so keeping the content of your site current and accurate is important. In the middle of everything that goes on at a dealership, updating online content can fall … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM
Tagged Content Management, conversion, search engine optimization, search engines, seo
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4 Areas to Consider When Choosing Keywords for Your Dealer Website
Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page content, Title Tags, Meta Tags, and Header Titles. While it … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM
Tagged advertising, auto, automotive, automotive seo, blogging, car dealers, conversion, search engine optimization, seo, Web Solutions, Website Solutions
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Why Auto Dealer Service Online is a Must
Unless you keep your service bay staffed 24/7, you are missing out on potential service customers. Successful dealerships understand that customer expectations are changing. The way they have traditionally communicated with customers over the last decade will not work for … Continue reading
5 ways to improve your website lead conversions now!
The automotive industry has been undergoing tremendous changes in recent years. Some of these changes include significant reductions in employment, factory closings, eliminating brands and models, bankruptcies and consolidations to name a few. That being said, there are fewer dealerships … Continue reading
Enhancing Website SEO and Lead generation
Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical since nearly every car customer starts shopping for their vehicle … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM, Servicing Your Customer
Tagged auto, automotive, car dealers, car dealerships, conversion, Dealer Tools, search engine optimization, search engines, search rankings, seo, Web Solutions, Website Solutions
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Social Networking – The Web 2.0 Dealership
Web 2.0 by definition refers to the web development and web design that facilitates interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web (Source: Wikipedia). In laymen’s terms, a Web 2.0 site allows its users to … Continue reading
Posted in Car Dealer Web Sites, Conversion Optimization, Reputation Management, Social Marketing
Tagged automotive marketing, car dealers, conversion, Cutsomers, digital marketing, Facebook, reputation, Sales Goals, Sales Process, Social Marketing, Social Networking, Twitter
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The winning recipe for successful online car specials
The specials page of your web site is the third most popular page (only behind your home and inventory pages), so having specials that are effective and up-to-date is critical to driving more leads from your web site. Did you … Continue reading