Tag Archives: customers

Your TV Ads Should Talk to Your Customers

Posted on February 3, 2012

The Super Bowl is a time of year when we realize the impact one TV commercial can make.  Companies will spend millions of dollars for a 30 second spot during the big game. And it’s no wonder when the Darth … Continue reading →

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CARFAX Reminds Us of a Valuable Lesson: Never Forget Who Your Customers Are

Posted on May 2, 2010

… their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.
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Posted in Servicing Your Customer | Tagged , , , , , | 1 Comment