Tag Archives: dealership

Return on (Advertise)ment

Posted on March 7, 2012 by Naked Lime Marketing

Companies invest a lot of money in advertising. Think about what you’re spending; are you getting the ROI you’re looking for? Consider these things: 1. Spend Money, Make Money No matter how great your business, brand, product, or service, if … Continue reading →

Posted in Uncategorized | Tagged advertising, auto advertising, auto marketing, automotive, dealer, dealer advertising, dealer marketing, dealership, marketing, Naked Lime, Web Solutions | Comments Off

You’re Only As Good As Your Content

Posted on February 24, 2012 by Naked Lime Support

Your dealership’s website is only as good as its content. Coming up with fresh content may seem difficult, but the benefits are worth the effort. Keeping your content up to date means making sure your website has current information about what … Continue reading →

Posted in Uncategorized | Tagged advertising, automotive, automotive marketing. web solutions, Automotive Websites, car marketing, dealers, dealership, digital marketing, digital solutions, marketing solutions, Naked Lime, OEM, Websites | Comments Off

Consistent Messaging Equals More Efficient Marketing

Posted on February 20, 2012 by Amy Peck

Previously we discussed integrating paid and display advertising. What if we could take this integration even further by delivering that same message through email campaigns, social marketing, press releases, website landing pages, etc. If you are spending money and effort … Continue reading →

Posted in Uncategorized | Tagged advertising, dealer, dealer marketing, dealership, dealership solutions, marketing, marketing channels, marketing solutions, Naked Lime, Web Solutions | Comments Off

Target Customers by Making Message Relevance a Priority

Posted on February 15, 2012 by Steve Henning

Business-to-consumer emails are filling up the inbox of your customers. When competing with messages promising “FREE”, “Best Deals”, and “Guaranteed Satisfaction”, your genuine offer can easily become lost. Even worse than being deleted along with other emails by a bulk … Continue reading →

Posted in Uncategorized | Tagged advertising, automotive, dealer, dealer marketing, dealership, dealership advertising, dealership marketing, dealership services, dealership solutions, marketing, marketing solutions, Naked Lim, Web Solutions | Comments Off

Your TV Ads Should Talk to Your Customers

Posted on February 3, 2012

The Super Bowl is a time of year when we realize the impact one TV commercial can make. Companies will spend millions of dollars for a 30 second spot during the big game. And it’s no wonder when the Darth … Continue reading →

Posted in Conversion Optimization | Tagged advertising, automotive advertisng, car advertising, Commercials, customers, deaker, dealer solutions, dealership, marketing, Naked Lime, prospects, TV ads, Web Solutions | Comments Off

What’s Green, Naked, and Coming to NADA?

Posted on January 31, 2012 by Naked Lime Marketing

Naked Lime, that’s what! The digital world we live in does not wait up for anyone or anything. Changes are taking place at the speed of retail and if you stop for even one second, you’re going to get run … Continue reading →

Posted in Conversion Optimization | Tagged advertising solution, automotive, automotive marketing, car, car conference, dealership, GM iMR, marketing, NADA, Naked Lime, turnkey provider, Web Solutions | Comments Off

Give Customers The Best Offer

Posted on January 23, 2012

With the introduction of the Internet and smart phones, consumers have become more educated on companies, products, and services. Because technology makes sizing up the competition easy, consumers now take the time to look around for the best offer to … Continue reading →

Posted in Conversion Optimization | Tagged automotive marketing, car marketing, dealership, marketing solutions, Naked Lime, Web Solutions | Comments Off

Better Results By Aligning Search & Display Initiatives

Posted on January 6, 2012

The more you can align your marketing message across multiple marketing channels, the better interaction you will receive from your consumer. One example of this is integrating paid search and display advertising. These two forms of marketing have a natural … Continue reading →

Posted in Everything SEO & SEM | Tagged automotive, automotive marketing, car, dealership, display ad, marketing, Naked Lime, paid search, Web Solutions | Comments Off

Is Your Marketing Helping You Lose Customers?

Posted on December 15, 2011

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could be wasting money and frustrating your customers to the point … Continue reading →

Posted in Digital Dealer, Servicing Your Customer, Social Marketing, Website Solutions | Tagged data, dealer, dealership, DMS, market, marketing, web, Web Solutions | Comments Off

8 Rules of Reputation Management

Posted on November 21, 2011

Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube, blogs, discussion forums, etc. and it is all important. Number … Continue reading →

Posted in Reputation Management, Servicing Your Customer | Tagged automobile, car dealers, dealership, digital, online, Reputation Management, Reviews | Comments Off