If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65% of social media staffers do that job on top of their other responsibilities. Managing your social media is a lot to take on. Writing press [...]
Google has started to list Google+ Pages in the search results. This was announced yesterday on sproutinsights - http://sproutsocial.com/insights/2011/12/google-plus-pages-search/ As of right now, the Google+ page results appear to only be showing for a limited number of brand (business names) searches. One of the automotive searches that we’ve seen result in a Google+ page in [...]
I recently came across an online discussion around an outsource and freelance job site adding a posting looking for bodies to post reviews from multiple IP addresses. While we all know this most certainly goes on, below are a few reasons for dealerships to avoid this practice. · Potential FTC fines o A couple of [...]
2010 was a very busy year in all of digital with the changes in mobile and social marketing. But search wasn’t left behind in the innovations. Google made a number of significant changes and we saw a major announcement between Yahoo! and Bing, and even Faceboook and Apple got into the act. Overall, I’d call [...]
As I was watching Google’s innovations around it’s Places and consumer reviews with searches for restaurants, dry cleaners, and other “local searches”, I was wondering how long it would take for Google to begin experimenting with car searches. The image below shows how Google has gone beyond the 3, 7 or 10 Places box insertion in the [...]