Tag Archives: paid search

Better Results By Aligning Search & Display Initiatives

Posted on January 6, 2012

The more you can align your marketing message across multiple marketing channels, the better interaction you will receive from your consumer.  One example of this is integrating paid search and display advertising. These two forms of marketing have a natural … Continue reading →

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Third Party AdWords Reporting Requirement Changes From Google

Posted on November 29, 2010

Effective February 2011, Google will be implementing new policies around third party reporting requirements. What information must be reported to all advertisers? Partners/agencies advertising with AdWords will be required to disclose the following information: Advertising budget (cost) actually spent on … Continue reading →

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Google Instant Search Impact

Posted on October 26, 2010

When Google Instant first appeared there were many rumblings about its possible side effects.  We’re now starting to see some published information around Google Instant’s application on the Web and there are three recent articles, which I feel have some … Continue reading →

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