Tag Archives: reputation

Why You Need to be Concerned About More than Google Reviews

Posted on September 8, 2011

Back in July, I wrote about Google dropping the reviews from other review sites. In reaction to that change, we’ve seen a number of dealers focusing solely on the development of positive reviews in Google, but that is a mistake. … Continue reading →

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Social Networking – The Web 2.0 Dealership

Posted on May 7, 2010

Web 2.0 by definition refers to the web development and web design that facilitates interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web (Source: Wikipedia). In laymen’s terms, a Web 2.0 site allows its users to … Continue reading →

Posted in Car Dealer Web Sites, Conversion Optimization, Reputation Management, Social Marketing | Tagged , , , , , , , , , , , | Comments Off

CARFAX Reminds Us of a Valuable Lesson: Never Forget Who Your Customers Are

Posted on May 2, 2010

… their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.
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Posted in Servicing Your Customer | Tagged , , , , , | 1 Comment