Many dealers are finding they generate more valuable leads from in-market customers who view the dealership’s website instead of leads coming from third-party aggregators. To do this, these dealers have cracked the code on how to use their website to build relationships, generate solid leads, and ultimately increase sales. Over time, they’ve built a strong [...]
Step up your game with Naked Lime. Our marketing and advertising services are designed to work as one so every shot is a slam dunk. Man-to-man coverage only works if every player is strong and everyone on the court has the same game plan. By using multiple vendors for your car dealership’s marketing and advertising, [...]
There has been a lot said about microsites, both good and bad, in the automotive industry. They are loved and hated, but in a most cases they are just misunderstood. Microsites are a tool just like any other digital marketing component like websites, landing pages, ppc, SEO, etc. Used incorrectly, they can be of little value. [...]
NADA 2012 in Las Vegas was a resounding success for the Naked Lime Marketing team. The lime green Naked Lime booth stood out in the crowd and attracted dealers from all over the country. There was a sense of optimism from the dealers and a confidence that 2012 would bring acceleration in the economy’s [...]
35% is a big difference in the search engine world. That is the impact of the unofficially named “Google Freshness” update last November. The goal of this update is to provide more up-to-date information higher up on search results, and it is working. Below are a few things to keep your website fresh: Keep your [...]