According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how do you differentiate your dealership from other dealers from a content marketing standpoint? Below are a few tips: Use Social Media to Connect with Consumers [...]
Unless you’ve been living under a rock, it should come as no surprise that Facebook is becoming a bigger force for businesses who want their online activities to be relevant. As one of the largest social media networks, its users are increasing by thousands every day. Are you responsible for keeping your Facebook page up [...]
You’ve probably heard it, or you may have even said it yourself: “Social media is just a fad. It’s just a time-waster. It doesn’t actually matter; only real interactions matter.” Here are three examples from just the last month where social media really did make a difference in real life. Who else felt the rocking [...]
The numbers don’t lie: dealers can’t ignore social media marketing. Social media marketing goes beyond Facebook and Twitter. The concept also covers online communities, blogs, or other online collaborative media- including services we haven’t even heard of yet! These channels can be used for marketing, sales, public relations and customer service. It is imperative for [...]
Big brands like Toyota, Ford and Honda have a following of hundreds of thousands of fans on Facebook. By following in their footsteps you can drive up your own fan base too. Some of the best practices they have implemented on their fan pages are 1) engaging the consumer, 2) creating interest for the consumer [...]