Struggling to Acquire Used Car Inventory? Marketing Can Help.
Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars…
Continue ReadingAuthor: Naked Lime Marketing Date: April 7, 2022
Topics: Data and Strategy, Market Strategy, XtreamService
Guide to Effective Dealership Advertising on YouTube
There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an…
Continue ReadingAuthor: Naked Lime Marketing Date: March 22, 2022
Topics: Digital Advertising
Tips for Establishing a Good Online Dealership Reputation
Your online presence is an essential form of communication between you and your customers— it allows you to stay in the loop with what customers think about your services, as…
Continue ReadingAuthor: Naked Lime Marketing Date: March 14, 2022
Topics: Digital Reputation Management, Reputation Management
Getting the Most From Your Trade Show Experience
With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can be a lot to juggle…
Continue ReadingAuthor: Naked Lime Marketing Date: March 4, 2022
Topics: Events, Trade Shows
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy: beating your competition and maintaining service advertising. Measure your…
Continue ReadingAuthor: Naked Lime Marketing Date: January 27, 2022
Topics: Data and Strategy
How to Create a Newsletter People Will Actually Read (and Why You Should Want to)
Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes to mind when most…
Continue ReadingAuthor: Naked Lime Marketing Date: January 21, 2022
Topics: Email Marketing
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2022
Topics: Market Strategy
Year of Search 2021: Automotive Marketing
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search…
Continue ReadingAuthor: Naked Lime Marketing Date: January 10, 2022
Topics: Everything SEO & SEM, Web
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips…
Continue ReadingAuthor: Naked Lime Marketing Date: January 5, 2022
Topics: Market Strategy
Three Reasons Why You Can’t Market a Dealership Like Other Businesses
Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to…
Continue ReadingAuthor: Naked Lime Marketing Date: October 4, 2021
Topics: Servicing Your Customer
