Black History Month: Key Figures and Moments that Shaped Automotive Marketing
In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. … ㅤ ㅤ…
Continue ReadingAuthor: Naked Lime Marketing Date: February 24, 2021
Topics: Community
Is Your Dealership Optimizing for “People Also Ask” on Google?
While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is only as good as the person…
Continue ReadingAuthor: Naked Lime Marketing Date: February 18, 2021
Topics: Google
Get Social! How Dealership Service Departments Can Benefit from Social Media
The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership, but falter after that.…
Continue ReadingAuthor: Naked Lime Marketing Date: February 8, 2021
Topics: Social Media
Readers’ Choice: Top Dealership Marketing Articles of 2020
What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 25, 2021
Topics: Market Strategy
Search Advertising for Dealer Fixed Ops Profits
Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed…
Continue ReadingAuthor: Naked Lime Marketing Date: January 18, 2021
Topics: Digital Advertising
12 Days of Marketing
After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2020
Topics: Market Strategy
Vehicle Buying Has Changed. Has Your Dealership Responded?
2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources…
Continue ReadingAuthor: Naked Lime Marketing Date: December 7, 2020
Topics: XtreamService
New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?
Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this week. Per Facebook, the Content Oversight Board…
Continue ReadingAuthor: Naked Lime Marketing Date: November 23, 2020
Topics: Social Media
Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
