Quiz: How Did These Cars and Parts Get Their Names?

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

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Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the

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Why Does Your Dealership Need a Market Analysis?

Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

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RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years

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How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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4 Eco-Friendly Ways to Promote your Dealership

As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your

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Debunking Generational Marketing Myths

One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire

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Building Up Your Fixed Ops Online Presence to Attract Service Customers

When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

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Quiz: Do You Know Google’s Automotive Marketing Moments?

You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know

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