Debunking Generational Marketing Myths
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire…
Continue ReadingAuthor: Naked Lime Marketing Date: April 15, 2021
Topics: Market Strategy
Building Up Your Fixed Ops Online Presence to Attract Service Customers
When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these…
Continue ReadingAuthor: Naked Lime Marketing Date: April 12, 2021
Topics: Conversion Optimization
Quiz: Do You Know Google’s Automotive Marketing Moments?
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2021
Topics: Google
Facebook Ads- How to Target for Success
Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2021
Topics: Digital Advertising, Social Media
With organic posts, you reap what you sow.
In most cases, we tend to think “organic” means natural. That is also the case in social media. Organic posts are the ones that you don’t pay to promote, but…
Continue ReadingAuthor: Naked Lime Marketing Date: March 8, 2021
Topics: Social Marketing, Social Media
Black History Month: Key Figures and Moments that Shaped Automotive Marketing
In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. … ㅤ ㅤ…
Continue ReadingAuthor: Naked Lime Marketing Date: February 24, 2021
Topics: Community
Is Your Dealership Optimizing for “People Also Ask” on Google?
While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is only as good as the person…
Continue ReadingAuthor: Naked Lime Marketing Date: February 18, 2021
Topics: Google
Get Social! How Dealership Service Departments Can Benefit from Social Media
The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership, but falter after that.…
Continue ReadingAuthor: Naked Lime Marketing Date: February 8, 2021
Topics: Social Media
Readers’ Choice: Top Dealership Marketing Articles of 2020
What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 25, 2021
Topics: Market Strategy
Search Advertising for Dealer Fixed Ops Profits
Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed…
Continue ReadingAuthor: Naked Lime Marketing Date: January 18, 2021
Topics: Digital Advertising
