Brand Awareness in 3 Steps
Finding new and unique ways to stand out from the competition can seem irrelevant in times of high demand, but it’s essential for ensuring profitability in the long run for…
Continue ReadingAuthor: Naked Lime Marketing Date: July 25, 2022
Topics: Content Marketing, Market Strategy
The 7 Deadly Sins of Dealership Marketing
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing? These sins have no place in the…
Continue ReadingAuthor: Naked Lime Marketing Date: July 13, 2022
Topics: Market Strategy
Tips for Making the Most of Rising Gas Prices
One of the many things that you strive to do as a dealership is make sure that your customers are happy with the vehicle they drive, but there will always…
Continue ReadingAuthor: Naked Lime Marketing Date: July 11, 2022
Topics: Targeted Marketing
ABC’s of Dealership Marketing Pt. 2
In the first part of this series, we covered everything from dealership advertising to the importance of establishing customer loyalty. Here, we’ll cover the rest of the alphabet—ensuring that your…
Continue ReadingAuthor: Naked Lime Marketing Date: July 5, 2022
Topics: Market Strategy
ABC’s of Dealership Marketing Pt. 1
Marketing in today’s world is much different that in was when you had 10 times the inventory on your lot. How, when, where, to whom, and even if you should…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2022
Topics: Market Strategy
Four Types of Video Content to Incorporate into Your Dealership’s Marketing Strategy
Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to help build brand awareness and increase sales has been a strategy…
Continue ReadingAuthor: Naked Lime Marketing Date: June 7, 2022
Topics: Content Marketing, Digital Advertising, Social Media
Tips to Increase Traffic to your Service Drive
The ongoing vehicle inventory shortage has changed the way a lot of dealerships are conducting business, and one area that is getting a lot more priority is the service drive.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 2, 2022
Topics: Digital Advertising
Struggling to Acquire Used Car Inventory? Marketing Can Help.
Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars…
Continue ReadingAuthor: Naked Lime Marketing Date: April 7, 2022
Topics: Data and Strategy, Market Strategy, XtreamService
Guide to Effective Dealership Advertising on YouTube
There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an…
Continue ReadingAuthor: Naked Lime Marketing Date: March 22, 2022
Topics: Digital Advertising
Tips for Establishing a Good Online Dealership Reputation
Your online presence is an essential form of communication between you and your customers— it allows you to stay in the loop with what customers think about your services, as…
Continue ReadingAuthor: Naked Lime Marketing Date: March 14, 2022
Topics: Digital Reputation Management, Reputation Management
