Parked Cars

Struggling to Acquire Used Car Inventory? Marketing Can Help.

Parked Cars

Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars

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Hand pressing transparent white button

Guide to Effective Dealership Advertising on YouTube

Hand pressing transparent white button

There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an

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Automotive Dealership Reputation Management

Tips for Establishing a Good Online Dealership Reputation

Automotive Dealership Reputation Management

Your online presence is an essential form of communication between you and your customers— it allows you to stay in the loop with what customers think about your services, as

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Naked Lime at NADA

Getting the Most From Your Trade Show Experience

Naked Lime at NADA

With the 2022 NADA show closely approaching, many are looking forward to connecting (or reconnecting) in-person with the automotive industry’s best and brightest. There can be a lot to juggle

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woman in front of service menu screen

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

woman in front of service menu screen

In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy: beating your competition and maintaining service advertising.   Measure your

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laptop with piece of mail on screen

How to Create a Newsletter People Will Actually Read (and Why You Should Want to)

laptop with piece of mail on screen

Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes to mind when most

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

service drive

In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance

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2021 Search

Year of Search 2021: Automotive Marketing

2021 Search

2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

service drive

Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips

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computer network connecting monitor to phone, graphs, videos, and web pages

Three Reasons Why You Can’t Market a Dealership Like Other Businesses

computer network connecting monitor to phone, graphs, videos, and web pages

Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to

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