12 Days of Marketing
After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2020
Topics: Market Strategy
Vehicle Buying Has Changed. Has Your Dealership Responded?
2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources…
Continue ReadingAuthor: Naked Lime Marketing Date: December 7, 2020
Topics: XtreamService
New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?
Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this week. Per Facebook, the Content Oversight Board…
Continue ReadingAuthor: Naked Lime Marketing Date: November 23, 2020
Topics: Social Media
Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
Automotive Halloween Trends that We Love in 2020
Halloween: a time to get scared, wear weird clothes, and hide heaps of candy wrappers by shoving them into the couch cushions. But did you know that Halloween is also…
Continue ReadingAuthor: Naked Lime Marketing Date: October 21, 2020
Topics: Social Media
What is Click Fraud and Why Should Dealers Care?
The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2020
Topics: Digital Advertising
Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success
Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month (NADA, 2019). Sure, a good chunk…
Continue ReadingAuthor: Naked Lime Marketing Date: October 5, 2020
Topics: Targeted Marketing
Will SEO Still Matter in 2021?
While the memes indicate that time might have lost all meaning for many of us lately, it is nevertheless the time when many businesses begin to consider their marketing strategies…
Continue ReadingAuthor: Naked Lime Marketing Date: September 24, 2020
Topics: SEO and Social
Catch Your “Hot Potatoes” through Remarketing
Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped…
Continue ReadingAuthor: Naked Lime Marketing Date: September 17, 2020
Topics: Digital Advertising
