Quiz: How Did These Cars and Parts Get Their Names?
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2021
Topics: Advertising
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?
What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2021
Topics: Digital Dealer, Events
Why Does Your Dealership Need a Market Analysis?
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially…
Continue ReadingAuthor: Naked Lime Marketing Date: May 20, 2021
Topics: Market Strategy
RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years…
Continue ReadingAuthor: Naked Lime Marketing Date: May 5, 2021
Topics: Web
How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to…
Continue ReadingAuthor: Naked Lime Marketing Date: April 26, 2021
Topics: Servicing Your Customer
4 Eco-Friendly Ways to Promote your Dealership
As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your…
Continue ReadingAuthor: Naked Lime Marketing Date: April 20, 2021
Topics: Market Strategy
Debunking Generational Marketing Myths
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire…
Continue ReadingAuthor: Naked Lime Marketing Date: April 15, 2021
Topics: Market Strategy
Building Up Your Fixed Ops Online Presence to Attract Service Customers
When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these…
Continue ReadingAuthor: Naked Lime Marketing Date: April 12, 2021
Topics: Conversion Optimization
Quiz: Do You Know Google’s Automotive Marketing Moments?
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2021
Topics: Google
