Joining the Ranks: Google Page Experience Update
While your web page might appear professional and appealing, evidence shows that its success depends heavily on user experience – in fact, 88 percent of internet users are less likely…
Continue ReadingAuthor: Naked Lime Marketing Date: September 1, 2020
Topics: Google
Naked Lime Wins Dealers’ Choice Award 2020
We’re all in need of some good news lately. Well, we have some! For the sixth year in a row, Naked Lime has received a Dealers’ Choice Award from the…
Continue ReadingAuthor: Naked Lime Marketing Date: August 25, 2020
Topics: Results
Is Your Service Reputation Sputtering? Give it a Tune-Up!
Online reviews are a lot like a multipoint inspection: just one red item means work is needed, even if everything else is green. A single bad review left unresolved can…
Continue ReadingAuthor: Naked Lime Marketing Date: August 20, 2020
Topics: Reputation Management
Some things just don’t mix. Does your marketing?
Oil and water. Toothpaste and orange juice. Alcohol and good decisions. Some things in life just don’t mix, and there is no reason to force them to. The same is…
Continue ReadingAuthor: Naked Lime Marketing Date: August 5, 2020
Topics: Market Strategy
Is There Emotion Behind Your Marketing Strategy?
Why do emotions and connections matter in marketing? They are important to maintaining powerful customer engagement and loyalty. 62% of consumers feel they have a relationship with a brand they…
Continue ReadingAuthor: Naked Lime Marketing Date: July 28, 2020
Topics: Market Strategy
When it Comes to Your Digital Reputation, Keep Your Best Foot Forward
Whoever said “words will never hurt me” clearly never used the Internet. The harsh reality of maintaining an online presence is that nearly anyone can say whatever they want about…
Continue ReadingAuthor: Naked Lime Marketing Date: July 23, 2020
Topics: Reputation Management
Marketing Lessons from Famous Internet Pets
We interrupt your regularly scheduled programming for wholesome content: Famous Pets of the Internet. They pop up all over our screens, and unless you live under a digital rock, there…
Continue ReadingAuthor: Naked Lime Marketing Date: June 17, 2020
Topics: Market Strategy
5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown
The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2020
Topics: Market Strategy
Google’s Cookies are Going Away: Byte-Sized Updates for Dealerships
Google announced in January 2020 their plans to get rid of the third-party cookie by 2022. The immediate reaction was panic: “How are we supposed to track customer engagement online…
Continue ReadingAuthor: Naked Lime Marketing Date: May 11, 2020
Topics: Google
Podcast: The Economic Road to Recovery
Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he gives tips on how dealerships can look at patterns…
Continue ReadingAuthor: Naked Lime Marketing Date: April 30, 2020
Topics: Market Strategy
