Google Changes – More Are Coming

It was recently pointed out by Patrick Altoft on his blog that Google was testing a new search feature where they show a preview of the website when the searcher hovers over the website listing in the search results. As usual Patrick did a great job of detailing the change. He also pointed out another test he spotted at the same time where Google rewarded a site with two listings without indenting the second one, which has been a standard practice for some time.  Google is testing these two major changes shortly after it stirred up the search world with instant search results.

I could write about the potential impacts of these two changes as they would be very significant, but we don’t even know if they’ll be implemented. I will be monitoring this very closely though. The big picture message here is much more important because Google literally runs hundreds if not thousands of tests every year without implementing most, and, many go unnoticed until they are moved pretty far along the proving cycle and more heavily tested by Google.  So, what does all of this mean?

The search world as you know it is changing at an ever-increasing rate.  Google, Bing, and Facebook will continue testing and changing the search experience. Yes, Facebook. Facebook is slowly entering the search field, but at some point in time will become a significant player, and it will be sooner rather than later. The end result is that we will see continued changes in the search field and the most important thing you can do to be prepared is be ready to adapt.  Those that show an ability to adapt will come out on top in a rapidly changing environment, which search has become.