4 Reasons Your Website Needs Video

The use of video is growing at an explosive pace. Consumers are watching 2 billion videos a day on YouTube alone. The popularity of video on the web is only increasing; according to CNET News, 77% of all U.S. Internet users will watch videos online by 2014.

It’s clear that video is a “need” rather than a “want” for the consumer and your business. Video has become another way for shoppers to shape the purchase decisions without even stepping foot in your showroom. Here are four reasons why it’s time to add video to your website.

  • Bring the Product to Life
    Using video when advertising a product, whether it is an aftermarket accessory or the latest model of your best selling sedan, helps make the product more believable for the consumer. The addition of video also reinforces a products features and benefits, creating a better opportunity for upsell.
  • Grab Their Attention
    The use of video is proven to increase the time consumers spend browsing your website. A well-produced video not only adds life to your inventory but also sets the foundation for a positive brand relationship between you and the visitors on your site.
  • Show Is Better Than Tell
    Ever try explaining how to replicate your favorite recipe to someone through email? Wouldn’t it be easier to just SHOW them? Video lets you do just that. The use of video gives you the ability to be more precise than just using text and pictures. This can be very valuable when trying to sell aftermarket parts and accessories and especially when explaining the features of the newest minivan model.
  • Customers Want It
    Just listen to your customers. 75% of consumers prefer the option of watching a video when researching products on the Internet.

Video is also incredibly versatile and can be used for a wide variety of customer interactions on your website such as advertising, education, and relationship building.  Try posting video tutorials about important service checkups on your blog; prepare to be surprised by the response. Video allows you to engage with your customer on a more personal level, encouraging customer loyalty and ultimately greater profits for your business.