The Statistics Say It All
The numbers don’t lie: dealers can’t ignore social media marketing. Social media marketing goes beyond Facebook and Twitter. The concept also covers online communities, blogs, or other online collaborative media- including services we haven’t even heard of yet! These channels can be used for marketing, sales, public relations and customer service.
It is imperative for dealers to have a strong presence in this arena because
- Internet users in the US spend three times more minutes on blogs and social networks than on email.1
- 63.7% of US Internet users regularly use a social network.2
- Regardless of age, we’re social marketing.2
Cars are one of the largest purchases a consumer will make in his or her lifetime. The car-buying decision is usually made with a lot of thought and research, and you want to have every opportunity to be a part of that process. Social media conversations actively influence purchases,3 so you need to be one of the expert resources consumers seek out.
Social media marketing is more than just setting up a Facebook page. Are you prepared? If you don’t have the resources to handle this initiative, look at into outsourcing your social media activities.
1 The Nielson Company, Nov 2010
2 eMarketer, February 2011
3 eMarketing, May 2010