What Impression Are You Giving Customers?
Joe DiMaggio. Does that name ring a bell?
In the era of baseball powerhouses such as Willie Mays, Mickey Mantle, and Hank Aaron, Joe DiMaggio was able to earn himself the title “The Greatest Living Ballplayer.” Imagine being able to put that on your resume!
But the title was well earned. DiMaggio gave it his all in every play, every season, and every game regardless of what the outcome of the game would be.
When asked why he hustled so much, even when it had no bearing on the Yankee’s fate that season, DiMaggio replied, “Because there is always some kid who may be seeing me for the first time. I owe him my best.”
Today we live in a digital world. Even if we don’t want to admit it, we are judged by the appearance of our website, how many Facebook friends we have, what people are saying about us on their blog, and who follows us on Twitter.
So is it any surprise that 53% of car buyers use the Internet as their primary source of information during the final days before purchasing a vehicle and nearly 9/10 buyers start their search on the internet.*
If it is the first time your customer is ever seeing YOU, are you giving them the best first impression you can? Someone has to be deemed the greatest-it might as well be you, don’t you think?
*Opinion Research Corp study
*Polk Dealer eBusiness Performance Study