NADA Wrap Up: The Naked Lime Experience
NADA 2012 in Las Vegas was a resounding success for the Naked Lime Marketing team.
There was a sense of optimism from the dealers and a confidence that 2012 would bring acceleration in the economy’s rebound. That faith had many dealers at the conference looking for how to attract more prospects and keep their customers coming back for service and new sales. Naked Lime is perfectly poised to partner with dealers to execute on this need.
We literally had people falling into the new booth to find out what Naked Lime was all about! The discussions with dealers were very positive, as they looked to get the advantage with new channels in advertising and to more efficiently run their current marketing and advertising campaigns. They were impressed (and sometimes overwhelmed) with the completeness of our marketing and advertising solution and recognized how having one source manage all of their campaigns through the myriad of marketing and advertising channels could maximize the results of their advertising spend.
Not only were dealers impressed, but the Naked Lime team was blown away by the traffic to the booth and the attention to the booth itself. We had press, other vendors, dealers and exhibit management taking pictures and commenting on the eye-catching uniqueness of our booth.
If NADA is a look into what this year will bring, Naked Lime is very excited about 2012!