Dealership Websites: Not Just for Car Sales Anymore

picture Chad Haas automotive web expert

If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture.

As Chad Haas, a product planning manager at Naked Lime, explains in the June 2012 edition of Dealer Marketing Magazine, your website is an equally important tool in helping your dealership’s service department get noticed by consumers, convert them into service customers, and keep them coming back over and over again.

Below is an excerpt from the article.

Dealership Websites: Not Just for Car Sales Anymore
Dealer Marketing Magazine, June 2012
By Chad Haas with Naked Lime Marketing

Are you missing out on potential service revenue? If your website is designed solely to promote your dealership’s vehicle inventory, then you probably are. Dealership websites have evolved rapidly to market far more than just vehicles. They now play an important role in promoting your service department and driving service revenue.

According to the 2010 Google Automotive Aftermarket Study, 40 percent of referrals to service-related sites come from search engines. Additionally, more than half of all consumers now report that they use the internet for research before taking their vehicle in for service. What’s more, from 2008 to 2010, dealership website traffic tied to service inquiries increased 150 percent. All of which makes your dealership’s website a critical source of potential service revenue.

If you want your service department to get noticed by more consumers and keep more customers coming back, you should apply many of the same tactics that you’re already using to attract car buyers to your website and your dealership…

Read the full article on Dealer Marketing Magazine’s website.