Google+ Local Could Change the Game for your Dealership
Google Places is out. Google+ Local is in. Customer reviews, experiences, photos, and more about your dealership previously found in Google Places can now be found within Google+. By integrating this function into Google+ consumers have all the functionality of Google Places but now have the additional capability to easily share locations and accompanying photos with friends and family from their computer or even mobile device. What does this mean for your dealership? A few things.
Although Google+ doesn’t have nearly as many members as Facebook or Twitter, Google+ Local could still have a huge impact on your business. Likewise, most business owners will want to redistribute some social media focus over to Google+. You should be sure to fill out as much information as possible on the site. Don’t stop at contact information either. Any opportunity you get to publish additional information about your business—do it. You should also include pictures. But not just any pictures. Don’t think people can tell the difference between pictures from your iPhone and professional ones? Think again. Take the time to use a high quality camera and get attractive shots. You may even consider hiring a professional to do it for you. These could be used for a variety of things, not just Google+. Good pictures go a long way.
An effective presence on Google+ Local doesn’t all happen online however. You should be encouraging satisfied customers to go on and review your dealership. After all, one or two positive reviews won’t hold much water compared to a dealer with hundreds. Having a positive online reputation is a crucial first step in attracting eager customers. The effortless sharing capabilities of Google+ Local allows reviews, both good and bad, to zip between consumers faster than ever. If social media isn’t a priority in your dealership already, consider moving it up a few spots on the day’s to-do list.