Get Your Website Ready for the Holidays

The holidays are approaching fast. As soon as you see your first holiday commercial (which keeps getting earlier every year), you can be sure time magically starts moving at a quicker pace. A Chicago consumer retail research company, ShopperTrak, announced that retail sales are expected to increase 3.3% from last year, giving you the opportunity to make more cash this holiday season.

A recent article in eMarketer called “Mobile, Social Get Holiday Boost” mentions that retailers expect 6% of sales to come from mobile, and that 86% of retailers will use Facebook to promote their holiday promotions.

But it doesn’t stop with a mobile and social media strategy. Consider all of the shoppers out their scouring the web for deals and gift ideas. It’s crucial that your website is ready for increased traffic this holiday season.

Here are a few things you can start doing right now to make sure you’re ready for shoppers.

1. Start preparing now
That’s right; now (or as soon as you finish this article). Hanukkah is 11 days earlier this year and Christmas is only 25 short days away. You better get moving!

2. Simplify the Process
Make every step clear cut and easy to follow. Consider using a live chat to allow customers to ask questions during their ordering process. Also, think of the holidays as a hard deadline. If a customer has any reason to doubt they won’t receive their order by a specific date, they will move on to a competitor.

3. Consistency is Key
If you send out a mailer, email, banner ads or post on your social media platforms, make sure the messaging matches your website and the portal in which customers will be ordering.

The holidays can bring in a large percentage of your annual sales. Make sure you are prepared to avoid being a bah-humbug this holiday season.