Digital Reputation Management and Targeted Marketing: A Match Made in Heaven
This Valentine’s Day, fall in love with Digital Reputation Management and Targeted Marketing from Naked Lime. These two were meant to be together, and when paired, the chemistry is undeniable.
If you already have Targeted Marketing by Naked Lime, you know that our industry-exclusive household database is second to none. Effective marketing starts with solid information about who you need to reach and what message will inspire them to take action. We start by scrubbing your DMS data and then append it using a number of industry sources in order to transform that data into a marketing engine. That marketing engine allows us to segment your data to create campaigns that help ensure your messages are hitting the right people with the right offer at the right time.
Reaching your customers is only half the battle, you have to be prepared to follow up. After all, communication is a 2 way street. You’ll want to find out who had a great experience and who may have had a negative one. Our dedicated Targeted Marketing specialists will work closely with our Digital Reputation Management team to create positive and negative review campaigns, including targeted follow-up emails to customers who’ve recently visited your dealership. Campaign emails contain separate links for both positive and negative feedback and are designed to get customers to take action now. If customers want to share their fantastic experience at your dealership, they can click on the link where they can post to Yelp, Google+ Local, or other review sites. In the case they had an uncharacteristically bad experience, the link will take them to a page to submit the feedback directly to the dealership.
So what’s the big deal? Did you know that 90% of customers will come back to your dealership in the future if you address their negative experience and concerns immediately? Customers are paying attention to others’ experiences; 83% of people are influenced by online reviews. Build life-long customer relationships while also encouraging new customers to visit your dealership to see what all those 5-star ratings are about!