Farewell Orlando, Hello Vegas!
Last week, Naked Lime had the honor and the pleasure of being a title sponsor of the Digital Dealer Conference and Exposition in Orlando.
This was a big change for us, as we typically host our own Naked Lime booth at Digital Dealer, but the decision was made to try something new this time. We were able to attend sessions by other industry leaders, attend networking events, and work alongside dealers to learn the best ways to serve them in the future.
We were impressed by many of the presentations, most notably keynote speakers “digital marketing evangelist for Google” Avinash Kaushik, social media and digital marketing consultant Jay Baer, and acclaimed marketing consultant Mark Schaefer. We look forward to implementing the lessons learned from them to improve our own services.
We are also proud of Chad Haas, who led a featured session on behalf of Naked Lime. Chad’s presentation, “Three Digital Strategies for Winning the Market Share Battle in 2013 and Beyond,” focused on actions dealerships can take to gain and retain customers as the auto industry rebounds. Highlighting the importance of consumer-driven opt-in communications, turning data into action, and leveraging multi-screen engagement habits of consumers, Naked Lime offered dealers valuable strategies for long-term growth.
If you missed the presentation, you can still see the slide show here.
With sunny Orlando behind us, we are already looking forward to painting Vegas green at Digital Dealer 15 in October. Hope to see you there!