How to Beat CarMax

 Your Dealership Can Beat CarMax

While you might think the local dealer down the street is your biggest competitor in the used car market, you’re probably wrong. CarMax is taking the money right out of your pocket, and we can help you stop them.

What’s our big secret? We start with the data you need to take your market back, and even capture some of theirs. Your Naked Lime lead account strategist pores over numerous reports, including our industry-exclusive Polk Recapture Report. You just won’t find this information anywhere else.

Then, after learning everything there is to know about your market, including what makes, models, and years are selling – all the way down to the trim style – your lead account strategist advises you on the hottest cars to stock on your dealership’s lot.

Here’s the kicker: CarMax advertises vehicle prices on their website, and they don’t negotiate. What you see is what you get. If you can get the same cars on your lot and beat CarMax’s prices, there’s a very good chance you’ll get noticed by customers and win them back!

Take control and take back what is rightfully yours.

Contact us for more information about adding Naked Lime Advertising for your dealership at 866.424.0538 or visit