Naked Lime's Digital Path of Car Buying – Infographic

6 out of 10 car shoppers enter the market unsure which car to buy.

You might remember our first discussion about Google micro-moments.

Google outlined four major types of micro-moments that define consumer behavior and expectations:

  • I-want-to-know moments
  • I-want-to-go moments
  • I-want-to-do moments
  • I-want-to-buy moments

However, there are also five micro-moments that apply specifically to car buyers.

  • Which-car-is-best moments
  • Is-it-right-for-me moments
  • Can-I-afford-it moments
  • Where-should-I-buy-it moments
  • Am-I-getting-a-deal moments

For all the visual learners visiting the blog, we thought an illustrated version might help explain each of those moments, and why dealers need to be present at every step.

Take a look. You'll want to know more.

You can hear all about it at one of our Google Connect Premier events. If you can't wait, call 855.NKD.LIME to get the details from a specialist, or email to set up a time to learn how to make micro-moments work for you.

Automotive shopping path to purchase micro-moments