Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Social media and reputation for automotive service departments

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things take a turn for the worse. Read on for how to use social media a powerful reputation tool.

Your dealership's online reputation isn't limited to review sites. People talk to their friends, both to ask questions and offer opinions, and their friends are on social media.

Different social media sites offer different features and capabilities, but all help connect people with other people, ideas, events and brands.

Dealers who are active and engaged on social media sites can use their online presence to help reinforce the Service Department’s positive image, giving customers another reason to choose their dealership.

How can you use social media to build your Service Department’s positive image?

  • Showcase the Service Department: Post photos of Service staff hard at work, or smiling customers standing next to their newly serviced vehicles. These images can help humanize the Service Department to your customers and their networks.
  • Let customers speak: Share customer testimonials and positive reviews published on the dealership website and other review sites. Thank customers for their business and feedback to show followers that the Service Department values its customers.
  • Connect with your community: Promote local events and community organizations, especially ones the dealership participates in or sponsors. Showing excitement and pride in the local community can create positive interactions between the dealership and consumers.

Using social media to promote a positive image builds consumer confidence in your dealership and your Service team. These interactions can also help offset negative perceptions from any poor reviews.

It can be a challenge to manage your social media and reputation together in-house or across providers and deliver cohesive messages and consistent services. If you need help, call 855.NKD.LIME or email