Inside America's Automotive Advertising Industry – Infographic
“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the best way.
Combing through automotive industry data, your dealership's specific marketing data, and your own DMS data is difficult, but worth it. You might not have time, and some vendors won't have the ability or the knowledge.
The right marketing partner will make your mountains of data work for you by isolating the important metrics, setting real goals, and helping your develop and execute and action plan to reach them.
DataXu is a marketing analytics platform that helps marketers to better understand and engage consumers. They put together this infographic specifically for the auto advertising industry to help marketing agencies and their dealership clients achieve their marketing goals. They run the numbers for a variety of automotive brands, and the insights illustrated here were taken from their database of years of automotive campaign performance.
2015 was a record-breaking year for the U.S. automotive industry, posting revenue of $280 billion. Naked Lime wants to help you make sure your dealership claims your fair share of that money in 2016. Call 855.NKD.LIME or email firstname.lastname@example.org to find out how.