5 Reasons Smart Dealers Need Smart Email Marketing
Let's just address the elephant in the room: Email marketing gets a bad rap.
People set up throw-away email addresses so they don't have to give marketers their real ones.
Gmail developed a whole “Promotions” folder just to keep marketers out of your inbox.
With all that discouragement, you might think you don't need to do email marketing anymore. And you would be wrong.
Like any other kind of marketing, good email marketing hinges upon sending the right message to the right person at the right time.
No one likes an inbox full of junk. But if you get useful information – stuff you want to read, about stuff you want to buy – it's no longer junk.
And good email marketing still works. Check out the following five stats from Ciceron that prove it.
When you're done, call 855.NKD.LIME or email firstname.lastname@example.org to learn how to take your email marketing program from nuisance to necessity – for your dealership and your customers.