12 Days of Marketing

After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing tips that can be incorporated into any marketing plan.

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1.Don't put all of your eggs in one basket. Look for opportunities to diversify your strategy by first researching your audience and finding creative ways to cut through the noise.

2.Today's consumers can smell fake, salesy content from a mile away. Prioritize authenticity to build trust among your consumers.

3.Focus on your existing content. Updating old infographs, blogs, or reports takes a fraction of the time and is just as effective as creating new pieces.4.
Join in on weekly hashtag themes like Throw Back Thursday (#TBT). If you want to build your social media following, you need to actively participate in the community.

5.Create gift guides for your biggest holidays. This gives shoppers valuable information and helps monetize your blog by recommending your own products and services.6.Avoid audience overlap. So many marketers waste money paying for two (of more) ad sets that fight for the same audience's attention. Check your lists twice for duplicates.

7.Stop writing in the third person on social media. For many this will be their first impression of your dealership. Make it warm, personal, and don't be afraid to sprinkle you personality into it.

8.A foolproof, yet often overlooked way to promote your product is by retargeting those who have already visited your website and shown interest in your business.

9.Develop a response plan for online reviews. Decide who will monitor reviews, which reviews will require a response, and how you will respond to avoid arguments or emotional replies.

10.Slide into their mailboxes. Not only are people more receptive to marketing during the holidays, they are also more excited to receive mail.11.Inspire and attitude of gratitude. It's been a stressful time for businesses and customers everywhere. When emotions are heightened, keep your responses positive and empathetic.12.Reaching an audience on handheld devices should be a key element to your marketing strategy. Simply treating mobile marketing as an extension of your desktop content is not enough.