Category: Digital Advertising
Four Types of Video Content to Incorporate into Your Dealership’s Marketing Strategy
Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to help build brand awareness and increase sales has been a strategy…
Continue ReadingAuthor: Naked Lime Marketing Date: June 7, 2022
Topics: Content Marketing, Digital Advertising, Social Media
Tips to Increase Traffic to your Service Drive
The ongoing vehicle inventory shortage has changed the way a lot of dealerships are conducting business, and one area that is getting a lot more priority is the service drive.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 2, 2022
Topics: Digital Advertising
Guide to Effective Dealership Advertising on YouTube
There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an…
Continue ReadingAuthor: Naked Lime Marketing Date: March 22, 2022
Topics: Digital Advertising
Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace…
Continue ReadingAuthor: Naked Lime Marketing Date: August 11, 2021
Topics: Digital Advertising
Facebook Ads- How to Target for Success
Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2021
Topics: Digital Advertising, Social Media
Search Advertising for Dealer Fixed Ops Profits
Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed…
Continue ReadingAuthor: Naked Lime Marketing Date: January 18, 2021
Topics: Digital Advertising
What is Click Fraud and Why Should Dealers Care?
The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2020
Topics: Digital Advertising
Catch Your “Hot Potatoes” through Remarketing
Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped…
Continue ReadingAuthor: Naked Lime Marketing Date: September 17, 2020
Topics: Digital Advertising
Podcast: Adjusting Your Paid Search Strategy for Dealership Customers
Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2020
Topics: Paid Search
The Robot Uprising and Dealership Advertising
Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with…
Continue ReadingAuthor: Naked Lime Marketing Date: February 28, 2019
Topics: Digital Advertising
