Category: Digital Advertising

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Four Types of Video Content to Incorporate into Your Dealership’s Marketing Strategy

man holding a camera

Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to help build brand awareness and increase sales has been a strategy

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Tips to Increase Traffic to your Service Drive

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The ongoing vehicle inventory shortage has changed the way a lot of dealerships are conducting business, and one area that is getting a lot more priority is the service drive.

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Guide to Effective Dealership Advertising on YouTube

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There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an

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Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

man panicking looking at computer

The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace

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Facebook Ads- How to Target for Success

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Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

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Mobile device access for marketing

Search Advertising for Dealer Fixed Ops Profits

Mobile device access for marketing

Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed

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clicking on an ad

What is Click Fraud and Why Should Dealers Care?

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The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI

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Catching a hot potato

Catch Your “Hot Potatoes” through Remarketing

Catching a hot potato

Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped

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dealership marketing podcast

Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

dealership marketing podcast

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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The Robot Uprising and Dealership Advertising

three toy robots

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

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