Category: Digital Advertising
What is Click Fraud and Why Should Dealers Care?
The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2020
Topics: Digital Advertising
Catch Your “Hot Potatoes” through Remarketing
Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped…
Continue ReadingAuthor: Naked Lime Marketing Date: September 17, 2020
Topics: Digital Advertising
Podcast: Adjusting Your Paid Search Strategy for Dealership Customers
Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2020
Topics: Paid Search
The Robot Uprising and Dealership Advertising
Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with…
Continue ReadingAuthor: Naked Lime Marketing Date: February 28, 2019
Topics: Digital Advertising
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
Back to Basics: Digital Marketing for the New Dealership
When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets…
Continue ReadingAuthor: Naked Lime Marketing Date: September 10, 2018
Topics: Digital Advertising
5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising
Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2018
Topics: Digital Advertising
The Case for Programmatic Advertising: Honda Dealer Study
Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda…
Continue ReadingAuthor: Naked Lime Marketing Date: October 13, 2017
Topics: Digital Advertising
Digital Advertising Strategy: Win by Building on the Basics
Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at…
Continue ReadingAuthor: Naked Lime Marketing Date: May 31, 2017
Topics: Digital Advertising
In a Digital Ad Rut? Cut out the Static with Programmatic.
If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for…
Continue ReadingAuthor: Naked Lime Marketing Date: May 15, 2017
Topics: Digital Advertising
