Category: Digital Advertising

Facebook Ads- How to Target for Success

Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

Continue Reading

Search Advertising for Dealer Fixed Ops Profits

Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed

Continue Reading

What is Click Fraud and Why Should Dealers Care?

The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI

Continue Reading

Catch Your “Hot Potatoes” through Remarketing

Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped

Continue Reading

Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

Continue Reading

The Robot Uprising and Dealership Advertising

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

Continue Reading

Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

Continue Reading

Back to Basics: Digital Marketing for the New Dealership

When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

Continue Reading

5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising

Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect

Continue Reading

The Case for Programmatic Advertising: Honda Dealer Study

Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda

Continue Reading
View More