Category: Digital Advertising

Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace

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Facebook Ads- How to Target for Success

Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

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Search Advertising for Dealer Fixed Ops Profits

Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed

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What is Click Fraud and Why Should Dealers Care?

The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI

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Catch Your “Hot Potatoes” through Remarketing

Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped

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Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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The Robot Uprising and Dealership Advertising

Throughout history, visions of the future have often been those of efficiency and convenience. The industrial revolution brought mass production for goods. The boom of the automotive industry brought with

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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Back to Basics: Digital Marketing for the New Dealership

When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

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5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising

Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect

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