Category: Digital Advertising
Making the Perfect Match: Finding New Customers with Facebook
Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2016
Topics: Digital Advertising
The Power of Partnership: Naked Lime and Google
Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in…
Continue ReadingAuthor: Naked Lime Marketing Date: July 29, 2016
Topics: Digital Advertising
Case Study: Facebook Local Awareness Ads for Dealerships
Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 20, 2016
Topics: Digital Advertising
Case Study: Strategic Approach to Digital Advertising Gets Results
Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their…
Continue ReadingAuthor: Naked Lime Marketing Date: June 30, 2016
Topics: Digital Advertising
Naked Lime's Digital Path of Car Buying – Infographic
You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2016
Topics: Digital Advertising
Structured Snippets for Digital Ads: How Do They Measure Up?
You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising…
Continue ReadingAuthor: Naked Lime Marketing Date: April 21, 2016
Topics: Digital Advertising
To Win the Big Sale, First Win the Micro-Moments
Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off…
Continue ReadingAuthor: Naked Lime Marketing Date: April 8, 2016
Topics: Digital Advertising
Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships
To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2016
Topics: Digital Advertising
2016: A Challenging Year for Digital Advertising
With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2016
Topics: Digital Advertising
Naked Lime and Google Partner Up to Educate Dealers
It should come as no shock that Google makes money when advertisers are successful. What you might not know is all they ways they actively help advertisers achieve that success. As…
Continue ReadingAuthor: Naked Lime Marketing Date: February 2, 2016
Topics: Digital Advertising
