Category: Digital Advertising
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
Back to Basics: Digital Marketing for the New Dealership
When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets…
Continue ReadingAuthor: Naked Lime Marketing Date: September 10, 2018
Topics: Digital Advertising
5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising
Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2018
Topics: Digital Advertising
The Case for Programmatic Advertising: Honda Dealer Study
Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda…
Continue ReadingAuthor: Naked Lime Marketing Date: October 13, 2017
Topics: Digital Advertising
Digital Advertising Strategy: Win by Building on the Basics
Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at…
Continue ReadingAuthor: Naked Lime Marketing Date: May 31, 2017
Topics: Digital Advertising
In a Digital Ad Rut? Cut out the Static with Programmatic.
If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for…
Continue ReadingAuthor: Naked Lime Marketing Date: May 15, 2017
Topics: Digital Advertising
Making the Perfect Match: Finding New Customers with Facebook
Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2016
Topics: Digital Advertising
The Power of Partnership: Naked Lime and Google
Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in…
Continue ReadingAuthor: Naked Lime Marketing Date: July 29, 2016
Topics: Digital Advertising
Case Study: Facebook Local Awareness Ads for Dealerships
Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 20, 2016
Topics: Digital Advertising
Case Study: Strategic Approach to Digital Advertising Gets Results
Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their…
Continue ReadingAuthor: Naked Lime Marketing Date: June 30, 2016
Topics: Digital Advertising
