Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 20, 2016
Topics: Digital Advertising
Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their…
Continue ReadingAuthor: Naked Lime Marketing Date: June 30, 2016
Topics: Digital Advertising
You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2016
Topics: Digital Advertising
You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising…
Continue ReadingAuthor: Naked Lime Marketing Date: April 21, 2016
Topics: Digital Advertising
Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off…
Continue ReadingAuthor: Naked Lime Marketing Date: April 8, 2016
Topics: Digital Advertising
To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2016
Topics: Digital Advertising
With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2016
Topics: Digital Advertising
It should come as no shock that Google makes money when advertisers are successful. What you might not know is all they ways they actively help advertisers achieve that success. As…
Continue ReadingAuthor: Naked Lime Marketing Date: February 2, 2016
Topics: Digital Advertising
This St. Patrick’s Day, before you pull out your green sweater and shoes, consider this: Naked Lime’s traditional and digital advertising services give you the edge you need to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 14, 2013
Topics: Advertising, Paid Search, Targeted Marketing
Naked Lime's Al Carl offers insight on Facebook Advertising for dealers. What are some other ways that dealers can know that their Facebook advertising is successful? “The biggest complaint…
Continue ReadingAuthor: Naked Lime Marketing Date: June 8, 2012
Topics: Advertising, Paid Search, Social Marketing, Social Media
