Category: Digital Advertising

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

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If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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Back to Basics: Digital Marketing for the New Dealership

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When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

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5 Reasons You Need to Get with the Program(matic) for Better Dealership Advertising

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Digital advertising has become more and more targeted. It’s no longer enough to put an offer out into the world and hope the right person sees it. We all expect

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Programmatic Advertising Dealership Case Study

The Case for Programmatic Advertising: Honda Dealer Study

Programmatic Advertising Dealership Case Study

Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda

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Dynamic Used Vehicle Ads

Digital Advertising Strategy: Win by Building on the Basics

Dynamic Used Vehicle Ads

Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at

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In a Digital Ad Rut? Cut out the Static with Programmatic.

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If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for

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Facebook Targeting for Dealership Marketing

Making the Perfect Match: Finding New Customers with Facebook

Facebook Targeting for Dealership Marketing

Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s

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The Power of Partnership: Naked Lime and Google

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Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in

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Case Study: Facebook Local Awareness Ads for Dealerships

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Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.

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Case Study: Strategic Approach to Digital Advertising Gets Results

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Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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