Category: Digital Advertising
The Case for Programmatic Advertising: Honda Dealer Study
Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda…
Continue ReadingAuthor: Naked Lime Marketing Date: October 13, 2017
Topics: Digital Advertising
Digital Advertising Strategy: Win by Building on the Basics
Paid online advertising placement for dealerships isn’t new. Digital advertising remains an important tool in helping you put the right car or service in front of the right customer at…
Continue ReadingAuthor: Naked Lime Marketing Date: May 31, 2017
Topics: Digital Advertising
In a Digital Ad Rut? Cut out the Static with Programmatic.
If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for…
Continue ReadingAuthor: Naked Lime Marketing Date: May 15, 2017
Topics: Digital Advertising
Making the Perfect Match: Finding New Customers with Facebook
Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2016
Topics: Digital Advertising
The Power of Partnership: Naked Lime and Google
Google launched the Google Partners program three years ago to help businesses with their digital advertising. Businesses that chose a Google Partner could be confident that agencies and advertisers in…
Continue ReadingAuthor: Naked Lime Marketing Date: July 29, 2016
Topics: Digital Advertising
Case Study: Facebook Local Awareness Ads for Dealerships
Many businesses, including dealerships, still view social marketing as a waste of time and resources. But the fact is, social sites like Facebook are proven to be effective advertising channels.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 20, 2016
Topics: Digital Advertising
Case Study: Strategic Approach to Digital Advertising Gets Results
Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their…
Continue ReadingAuthor: Naked Lime Marketing Date: June 30, 2016
Topics: Digital Advertising
Naked Lime's Digital Path of Car Buying – Infographic
You might remember our first discussion about Google micro-moments. Google outlined four major types of micro-moments that define consumer behavior and expectations: I-want-to-know moments I-want-to-go moments I-want-to-do moments I-want-to-buy moments…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2016
Topics: Digital Advertising
Structured Snippets for Digital Ads: How Do They Measure Up?
You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising…
Continue ReadingAuthor: Naked Lime Marketing Date: April 21, 2016
Topics: Digital Advertising
To Win the Big Sale, First Win the Micro-Moments
Who knows more about online trends than Google? From the people who first got us all talking about ZMOT, we now have the “micro-moment.” And before you brush it off…
Continue ReadingAuthor: Naked Lime Marketing Date: April 8, 2016
Topics: Digital Advertising
