Category: Paid Search

Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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It’s Not Luck: It’s Naked Lime Traditional and Digital Advertising Services

  This St. Patrick’s Day, before you pull out your green sweater and shoes, consider this: Naked Lime’s traditional and digital advertising services give you the edge you need to

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Is My Facebook Advertising Successful?

Naked Lime's Al Carl offers insight on Facebook Advertising for dealers.   What are some other ways that dealers can know that their Facebook advertising is successful? “The biggest complaint

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Is Your Facebook Advertising Effective?

  “The biggest complaint about Facebook that I’ve heard of so far is that they don’t give me an impression count on the back end of their tool for how

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GM Stopped Advertising on Facebook. Should Dealers Follow Suit?

Naked Lime Marketing’s Al Carl offers insight into why GM made the decision to stop advertising on Facebook and what implications that decision has for dealers. He also offers advice

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