Category: Events

Digital Dealer

Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

Digital Dealer

 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the

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Wendell Scott posing in his car after wining his match

Black History Month: Key Figures and Moments that Shaped Automotive Marketing

Wendell Scott posing in his car after wining his match

In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. ㅤ   ㅤ

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2020- Plan

Go to NADA with 20/20 Vision

2020- Plan

It’s that time of year again. NADA 2020 is hitting Las Vegas and it’s time to get ready. You spend a large amount of time and money to plan trade

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person driving car with a passenger. both look uneasy.

Car Salesmen Share Test Drive Horror Stories

person driving car with a passenger. both look uneasy.

What are some of the biggest safety rules we are taught as children? We learn not to play with matches, to look both ways before crossing the street, and not

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Dealers Choice Award 2018

Naked Lime Wins Dealers' Choice Award

Dealers Choice Award 2018

We’re proud to announce that for the fourth year in a row, Naked Lime has received a Dealers’ Choice Award from the publishers of Auto Dealer Today. The Dealers’ Choice

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automotive industry trade show

Tricks of the Trade (Show)

automotive industry trade show

No matter your profession or industry, there is one trait that will help you succeed: preparation. Automotive industry trade shows are a perfect example of how preparation can pay off.

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Multi-channel digital marketing for dealers

Multi-Touch Attribution: Considering the Whole Customer Journey

Multi-channel digital marketing for dealers

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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Naked Lime Field Consultant Ryan Zwerneman

Meet You In Vegas: Digital Dealer 23 Pre-Show Info

Naked Lime Field Consultant Ryan Zwerneman

It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet

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Naked Lime at Digital Dealer 22

Digital Dealer 22: Sunshine and Good Vibes in Tampa

Naked Lime at Digital Dealer 22

The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October

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Per-Car Dealership Adveritising Budget

Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

Per-Car Dealership Adveritising Budget

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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