Category: Events
Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?
What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2021
Topics: Digital Dealer, Events
Black History Month: Key Figures and Moments that Shaped Automotive Marketing
In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. … ㅤ ㅤ…
Continue ReadingAuthor: Naked Lime Marketing Date: February 24, 2021
Topics: Community
Go to NADA with 20/20 Vision
It’s that time of year again. NADA 2020 is hitting Las Vegas and it’s time to get ready. You spend a large amount of time and money to plan trade…
Continue ReadingAuthor: Naked Lime Marketing Date: January 13, 2020
Topics: Events, Trade Shows
Car Salesmen Share Test Drive Horror Stories
What are some of the biggest safety rules we are taught as children? We learn not to play with matches, to look both ways before crossing the street, and not…
Continue ReadingAuthor: Naked Lime Marketing Date: October 9, 2018
Topics: Events
Naked Lime Wins Dealers' Choice Award
We’re proud to announce that for the fourth year in a row, Naked Lime has received a Dealers’ Choice Award from the publishers of Auto Dealer Today. The Dealers’ Choice…
Continue ReadingAuthor: Naked Lime Marketing Date: July 31, 2018
Topics: Recent News, Social Media
Tricks of the Trade (Show)
No matter your profession or industry, there is one trait that will help you succeed: preparation. Automotive industry trade shows are a perfect example of how preparation can pay off.…
Continue ReadingAuthor: Naked Lime Marketing Date: September 20, 2017
Topics: Events
Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy…
Continue ReadingAuthor: Naked Lime Marketing Date: September 18, 2017
Topics: Digital Dealer
Meet You In Vegas: Digital Dealer 23 Pre-Show Info
It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet…
Continue ReadingAuthor: Naked Lime Marketing Date: July 31, 2017
Topics: Events
Digital Dealer 22: Sunshine and Good Vibes in Tampa
The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October…
Continue ReadingAuthor: Naked Lime Marketing Date: April 19, 2017
Topics: Events
Shrink Per-Vehicle Ad Costs to Grow Dealership Profits
The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in…
Continue ReadingAuthor: Naked Lime Marketing Date: March 16, 2017
Topics: Events
