Category: Google
Is Your Dealership Optimizing for “People Also Ask” on Google?
While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is only as good as the person…
Continue ReadingAuthor: Naked Lime Marketing Date: February 18, 2021
Topics: Google
Google’s Cookies are Going Away: Byte-Sized Updates for Dealerships
Google announced in January 2020 their plans to get rid of the third-party cookie by 2022. The immediate reaction was panic: “How are we supposed to track customer engagement online…
Continue ReadingAuthor: Naked Lime Marketing Date: May 11, 2020
Topics: Google
The BERT Update: What Did Google Do This Time?
Meet BERT, the new Bidirectional Encoder Representations from Transformers algorithm update from Google. Like all significant Google updates, BERT will have a direct impact on search engine optimization (SEO), so…
Continue ReadingAuthor: Naked Lime Marketing Date: December 13, 2019
Topics: Google
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
Google Site Indexing: From Mobile-Friendly to Mobile First
The shift has been gradual, but mobile-first indexing has finally arrived. When we heard the first rumblings of the transition, we gave you tips to make your site mobile-friendly. Hopefully…
Continue ReadingAuthor: Naked Lime Marketing Date: April 6, 2018
Topics: Google
Google Update: What Dealers Need to Know
The words that cause panic in the hearts of website owners and SEO specialists the world over – GOOGLE UPDATE. Often, we are left to wonder if an update happened…
Continue ReadingAuthor: Naked Lime Marketing Date: March 20, 2018
Topics: Google
A Brief, Crazy History of Google (Infographic)
As SEO specialists and search engine marketers with Google certifications, we like to think we know a lot about the master we serve. While we are as up-to-date and in-the-know…
Continue ReadingAuthor: Naked Lime Marketing Date: February 11, 2015
Topics: Everything SEO & SEM, Google
