Category: Market Strategy

Quiz: How Did These Cars and Parts Get Their Names?

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

Continue Reading

Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

Continue Reading

Why Does Your Dealership Need a Market Analysis?

Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

Continue Reading

How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

Continue Reading

4 Eco-Friendly Ways to Promote your Dealership

As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your

Continue Reading

Debunking Generational Marketing Myths

One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire

Continue Reading

Readers’ Choice: Top Dealership Marketing Articles of 2020

What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,

Continue Reading

12 Days of Marketing

After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing

Continue Reading

Winter Marketing Maintenance Tips for the Fixed Ops Department

The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this

Continue Reading

Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

Continue Reading
View More