Category: Market Strategy
Struggling to Acquire Used Car Inventory? Marketing Can Help.
Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars…
Continue ReadingAuthor: Naked Lime Marketing Date: April 7, 2022
Topics: Data and Strategy, Market Strategy, XtreamService
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy: beating your competition and maintaining service advertising. Measure your…
Continue ReadingAuthor: Naked Lime Marketing Date: January 27, 2022
Topics: Data and Strategy
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2022
Topics: Market Strategy
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips…
Continue ReadingAuthor: Naked Lime Marketing Date: January 5, 2022
Topics: Market Strategy
Three Reasons Why You Can’t Market a Dealership Like Other Businesses
Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to…
Continue ReadingAuthor: Naked Lime Marketing Date: October 4, 2021
Topics: Servicing Your Customer
Back to the Future… of Automotive Marketing
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 23, 2021
Topics: Market Strategy
Quiz: How Did These Cars and Parts Get Their Names?
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2021
Topics: Advertising
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
Why Does Your Dealership Need a Market Analysis?
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially…
Continue ReadingAuthor: Naked Lime Marketing Date: May 20, 2021
Topics: Market Strategy
How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to…
Continue ReadingAuthor: Naked Lime Marketing Date: April 26, 2021
Topics: Servicing Your Customer
