Category: Market Strategy
Brand Awareness in 3 Steps
Finding new and unique ways to stand out from the competition can seem irrelevant in times of high demand, but it’s essential for ensuring profitability in the long run for…
Continue ReadingAuthor: Naked Lime Marketing Date: July 25, 2022
Topics: Content Marketing, Market Strategy
The 7 Deadly Sins of Dealership Marketing
We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing? These sins have no place in the…
Continue ReadingAuthor: Naked Lime Marketing Date: July 13, 2022
Topics: Market Strategy
ABC’s of Dealership Marketing Pt. 2
In the first part of this series, we covered everything from dealership advertising to the importance of establishing customer loyalty. Here, we’ll cover the rest of the alphabet—ensuring that your…
Continue ReadingAuthor: Naked Lime Marketing Date: July 5, 2022
Topics: Market Strategy
ABC’s of Dealership Marketing Pt. 1
Marketing in today’s world is much different that in was when you had 10 times the inventory on your lot. How, when, where, to whom, and even if you should…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2022
Topics: Market Strategy
Struggling to Acquire Used Car Inventory? Marketing Can Help.
Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars…
Continue ReadingAuthor: Naked Lime Marketing Date: April 7, 2022
Topics: Data and Strategy, Market Strategy, XtreamService
How to Maintain a Fixed Ops Marketing Strategy Pt. 3
In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy: beating your competition and maintaining service advertising. Measure your…
Continue ReadingAuthor: Naked Lime Marketing Date: January 27, 2022
Topics: Data and Strategy
How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2022
Topics: Market Strategy
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips…
Continue ReadingAuthor: Naked Lime Marketing Date: January 5, 2022
Topics: Market Strategy
Three Reasons Why You Can’t Market a Dealership Like Other Businesses
Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to…
Continue ReadingAuthor: Naked Lime Marketing Date: October 4, 2021
Topics: Servicing Your Customer
Back to the Future… of Automotive Marketing
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 23, 2021
Topics: Market Strategy
