Category: Market Strategy
Debunking Generational Marketing Myths
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire…
Continue ReadingAuthor: Naked Lime Marketing Date: April 15, 2021
Topics: Market Strategy
Readers’ Choice: Top Dealership Marketing Articles of 2020
What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 25, 2021
Topics: Market Strategy
12 Days of Marketing
After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2020
Topics: Market Strategy
Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
Some things just don’t mix. Does your marketing?
Oil and water. Toothpaste and orange juice. Alcohol and good decisions. Some things in life just don’t mix, and there is no reason to force them to. The same is…
Continue ReadingAuthor: Naked Lime Marketing Date: August 5, 2020
Topics: Market Strategy
Is There Emotion Behind Your Marketing Strategy?
Why do emotions and connections matter in marketing? They are important to maintaining powerful customer engagement and loyalty. 62% of consumers feel they have a relationship with a brand they…
Continue ReadingAuthor: Naked Lime Marketing Date: July 28, 2020
Topics: Market Strategy
Marketing Lessons from Famous Internet Pets
We interrupt your regularly scheduled programming for wholesome content: Famous Pets of the Internet. They pop up all over our screens, and unless you live under a digital rock, there…
Continue ReadingAuthor: Naked Lime Marketing Date: June 17, 2020
Topics: Market Strategy
5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown
The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2020
Topics: Market Strategy
Podcast: The Economic Road to Recovery
Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he gives tips on how dealerships can look at patterns…
Continue ReadingAuthor: Naked Lime Marketing Date: April 30, 2020
Topics: Market Strategy
