Category: Market Strategy

Parked Cars

Struggling to Acquire Used Car Inventory? Marketing Can Help.

Parked Cars

Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars

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woman in front of service menu screen

How to Maintain a Fixed Ops Marketing Strategy Pt. 3

woman in front of service menu screen

In this series, we’ve talked about customer expectations, transparency, and performance. In our final installment, let’s talk about market strategy: beating your competition and maintaining service advertising.   Measure your

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

service drive

In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

service drive

Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips

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computer network connecting monitor to phone, graphs, videos, and web pages

Three Reasons Why You Can’t Market a Dealership Like Other Businesses

computer network connecting monitor to phone, graphs, videos, and web pages

Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to

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hand on steering wheel.

Back to the Future… of Automotive Marketing

hand on steering wheel.

Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the

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dinosaur holding a name tag

Quiz: How Did These Cars and Parts Get Their Names?

dinosaur holding a name tag

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

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Website Traffic dial pointing to

Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

Website Traffic dial pointing to

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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pair of hands analyzing printed documents with data

Why Does Your Dealership Need a Market Analysis?

pair of hands analyzing printed documents with data

Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

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exchanging car for money

How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

exchanging car for money

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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