Category: Market Strategy
Quiz: How Did These Cars and Parts Get Their Names?
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2021
Topics: Advertising
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
Why Does Your Dealership Need a Market Analysis?
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially…
Continue ReadingAuthor: Naked Lime Marketing Date: May 20, 2021
Topics: Market Strategy
How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to…
Continue ReadingAuthor: Naked Lime Marketing Date: April 26, 2021
Topics: Servicing Your Customer
4 Eco-Friendly Ways to Promote your Dealership
As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your…
Continue ReadingAuthor: Naked Lime Marketing Date: April 20, 2021
Topics: Market Strategy
Debunking Generational Marketing Myths
One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire…
Continue ReadingAuthor: Naked Lime Marketing Date: April 15, 2021
Topics: Market Strategy
Readers’ Choice: Top Dealership Marketing Articles of 2020
What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 25, 2021
Topics: Market Strategy
12 Days of Marketing
After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2020
Topics: Market Strategy
Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
